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CREATIVE AMSTERDAM 
GRADUATION REPORT
Ksenia Polyanina ~ 4318668 ~ [email protected]
Delta Interventions studio ~ MSc Urbanism ~ Factulty of Architecture ~ TU Delft
Mentors: Han Meyer & Arie Romein
june 2015
The little elephant Murugan practices for the upcoming official parade 
Amsterdam Weesperstraat April 20th 1955
Source: http://amsterdamize.com/
GRADUATION REPORT
MSc Urbanism Faculty of Architecture TU Delft
Introduction
There are very inspiring ideas and creative city is one of them, 
probably even the most inspiring of all. It is an idea about a 
city where everyone is unique and passionate, where every day 
is like Christmas, where boredom and mediocrity never come. 
Also elephants walk in the streets. It may seem too much to 
bear, too utopian, but who would mind this? Who would prefer 
to live in a boring, grey, sad place?
There is no definition of creative city as a concept, probably 
because  it  cannot  be  explained  in  words.  Words  create 
associations  in  mind,  resulting  in  certain  perception,  while 
creative  city  appeals  to  emotions  -  happiness,  excitement, 
curiosity, surprise, engagement - relatively abstract categories. 
Any concrete definition ruins the magic of creativity, and this 
is why current urbanism vocabulary with land use, functions, 
accessibility and alike cannot grasp the creative dimension.
For urban planners creative city is on the one hand a desirable 
perspective, as it is economically and culturally beneficial, but 
on the other hand it is a more chaotic setting, which sets in 
danger the way cities function now. 
This  project  is  an  attempt  to  put  creativity  in  broader 
framework and discover how chaos can be ordered. 
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CREATIVE AMSTERDAM 
Project of Ksenia Polyanina
1. Problem statement 6
1.1 Problem field 6
1.2 Statistics 8
Contents
1.3 Personal observations at TU Delft 10
1.4 Challenge the future 12
1.5 Sennett: The fall of Public Man  14
1.6 The right to free development 14
1.7 Craftsman - the Man as His Own Maker 15
1.8 Relevance of creative city to the problem 17
2. Theoretical framework 18
2.1 When you google creative city 18
2.2 Maslow: What is creativity? 20
2.3 Jacobs: How old is creativity? 23
2.4 Florida: Why is creativity so important nowadays? 25
2.5 Laundry: How can city activate and accelerate creativity? 27
2.6 On quantitative research 28
3. Hypothesis 30
3.1 Network: creative infrastructure 30
3.2 Ancient creative cities 32
3.3 Historical evolution of infrastructure 34
3.4 Choice of parent network: water system 36
3.5 Structural elements of creative city 38
3.6 Reference: own project - ‘water-building’ 42
3.7 Reference: own project - creative infrastructure 44
3.8 Reference: Iphone Applications 46
3.9 Reference: Cedric Price & Fun Palace 48
3.10 Reference: Google Campus project 50
4. General analysis 52
4.1 Precedent of creative city: pop-up city 52
4.2 Creative networks  60
4.3 Cities and water 62
4.4 Water in the city: Dutch experience 64
5. Amsterdam analysis 66
5.1 Personal impression 66
5.2 Creative clusters & networks 68
5.3 Broedplaatsen (breeding ground for entrepreneurs) 70
5.4 Current creative city in Amsterdam 72
5.5 Water system 74
5.6 3x3x3 analysis  76
5.7 Use and value of urban water 78
5.8 Water safety 80
5.9 Water management and perspectives 82
5.10 Water and urban fabric in Amsterdam 84
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GRADUATION REPORT
MSc Urbanism Faculty of Architecture TU Delft
6. Design of Creative Amsterdam (CA) 86
6.1 Principles  86
6.2 From magic room to modular construction 88
6.3 Visual Identity 90
6.4 Typologies of elements 92
6.5 Position in real Amsterdam 96
6.6 Structural plan of CA 100
6.7 Framework and levels of regulations 102
6.8 Overview  102
6.9 Creative / historical / self-building frameworks  104
6.10 Reference: creative urban fabric - shopping streets 106
7. Organization of CA 108
7.1 Management 108
7.2 Rules of access and use 109
7.3 Rules of operation and development 110
7.4 Committees of supervisors 111
7.5 Communication platforms 112
7.6 Urbanists role in CA  113
7.7 Problem of strategic development of CA 114
8. Development 116
8.1 Strategy 116
8.2 Assembling encyclopedia 118
8.3 3 in 1 space 119
8.4 The water-city  120
8.5 Integration 121
9. Sample masterplan: Overamstel 122
9.1 Current state of the city 122
9.2 Basic structure 124
9.3 Operation of the area 126
9.4 How it works for users 128
9.5 Potential scenarios for water storage 130
10. How CA can change real Amsterdam? 132
10.1 Relation to current city vision 132
11. Reflection 134
12. The difference between CA and ideas of modernism 137
13. Why this is not a utopia? 140
14. Bibliography 142
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CREATIVE AMSTERDAM 
Project of Ksenia Polyanina
Problem analysis
Problem field
The title of the project contains the word ‘creative’ that suggests  
Observed spatial problem:
creativity to be the subject of this study. However this is not 
Cities are overregulated, 
the only subject, as in fact there is considerable number of 
boring and homogenious. 
terms, highly connected with creativity - the cause, condition or 
result of it. Psychologists point out quite often the interrelation 
Original social problem: between creativity and other positive emotions like happiness, 
passion,  playfulness,  joy,  freedom,  curiosity,  etc.  Therefore, 
The fall of public man. 
creative city is to a large extent also happy, passionate, playful, 
joyful, free and interesting city; while unhappy, indiffirent, dull, 
sad, overregulated and boring is apparently not creative. All 
categories, except freedom, refer to emotions, what leads to 
Epression of the problem  subjectivity of their measurement. Neverheless, be this creative 
by Cooper in ‘Interstellar’: city, happy city, playful city, passionate city, joyful or free city - 
imagination draws something engaging and diverse, sincere 
“We’ve always defined ourselves  and bright - like illustrations on the left. In reality, illustrated 
by the ability to overcome the  by the images on the right, cities are still highly regulated and 
impossible. And we count these  planned, so individuality has to follow rules of spatial structures. 
The conclusion that actual city (in this case - Dutch city) is not 
moments. These moments when 
creative is based on emotinal impression that is produced by 
we dare to aim higher, to break 
its outlook. This is the primary problem in simple words, but the 
barriers, to reach for the stars, 
real problem, standing behind it, is more fundamental.
to make the unknown known. 
We count these moments as our 
Analysis of the problem has the following structure:
proudest achievements. But we 
1. Rough outline of statistics on general development of the 
lost all that. Or perhaps we’ve just 
Netherlands in world context - how happy and advanced the 
forgotten that we are still pioneers. 
country is. This is aimed to show the picture ‘from above’.
And we’ve barely begun. And that 
2. Comparison of statistics with personal observations ‘from 
our greatest accomplishments 
inside’. Being the foreigner, I am mostly familiar with community 
cannot be behind us, because our 
of MSc Urbanism and its home - bk-city, so I shall use my 
destiny lies above us.”
observations of fellow students at the faculty, ironically called 
the city. This small case is used as a model for speculating 
about larger context - real cities.
3.  Referring  to  sociological  research  of  historical  evolution 
of the problem, indicated in previous sections, I explain how 
creativity can reactivate the Rise of Public Man and why it should 
be addressed by urbanism.
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GRADUATION REPORT
MSc Urbanism Faculty of Architecture TU Delft
IMAGINATION REALITY
Illustration source:  Aerial view of Amsterdam Noord
http://creativityissues.com Image source: bing maps
Kinderspelen, 1560 Amsterdam Kerkstaat streetview
Painting copyrights: Pieter Breughel de Oude  Image copyrights: Ksenia Polyanina
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CREATIVE AMSTERDAM 
Project of Ksenia Polyanina
1
Statistics 
World rankings, comparing happiness and human development 
in different countries around the world, place the Netherlands 
on the 4th place. This is a very high position, as rankings are 
based on analysis of 156 and 185 countries respectively. Why 
do Netherlands have such a high ranking?
Common sense suggests that there is certain interdependance 
between  happiness  and  development.  It  is  also  expressed 
in similarity of indicators, which are used in calculations, but 
happiness statistics are partially based on polls and interviews, 
while human development is more based on documents. In 
both cases gross national product per capita and life expectancy 
are the main determinants, so the more wealthy nation is and 
the longer its population lives - the higher is level of happiness 
and development. What is interesting about the ranking of 
happiness is the extent, to which ‘freedom to make life choices’ 
affects aggregate index. It is more subjective indicator, as well 
as generosity and perception of corruption - all of them are 2 
to 3 times less important than more objective indicators - social 
support, life expectansy, GDP. Logical conclusion is that society 
affects people’s happiness and development more than their 
individuality, but what are the consequences of such way of 
seeing?
I shall focus on ‘freedom to make life choices’ and take the 
freedom of choice of occupation. In theory, if country is wealthy, 
safe and supportive, people are ‘on right places’ where they can 
be the happiest and contribute the most to society. However, 
the research of engagement into work shows that only 9 of 
100 people in the Netherlands are engaged into work. This 
indicator is quite low in all 142 countries, participating in the 
research, but the Netherlands are the on the 4th position in 
other rankins. It means that absolute majority of people spend 
around 40 hours per week on activity which they do not enjoy. 
The following observations look at this issue closer.
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GRADUATION REPORT
MSc Urbanism Faculty of Architecture TU Delft
Ranking of Happiness 2010-2012
source: World Happiness Report 2013
Human development index and its conponents Ranking of engagement into work, Western Europe
source: Human Development Report 2014 source: State of the Global Workplace Report 2013
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CREATIVE AMSTERDAM 
Project of Ksenia Polyanina
2.1
Personal observations at TU Delft
I refer to my personal experienceto to show the problem ‘from 
within’. Taking situation at MSc Urbanism separately from the 
context allows to guess what can cause lack of engagement 
into work.
The  idea  of  the  degree  ‘Master  of  science’  suggests  that 
students  choose  their  specialisation  freely,  so  they  can  do 
what they like most of all and consider to be important. Motto 
of  TU  Delft  is  ‘Challenge  the  future’,  which  communicates 
engagement, passion and courage. It is written on employees 
and students cards, as well as in presentations template, but 
reality does not reflect this bold suggestion. Examples below 
offer a brief overview of my experience.
After 3 weeks of the first project, Chinese teammate [1] decided 
to quit and re-apply to Architecture track. She said: ‘It was not 
what I expected and I prefer to go back to China and reapply 
rather than wait longer’. Another Dutch teammate [2] said in 
the middle of the project that she does not like design and her 
fascination is history, so it was constantly disappointing to see 
her indifference during discussions over collective vision of 
the project. Although I still stay in contact with her and she is a 
great person.
During the second project of MSc Urbanism program, the 
assignment was entirely individual, unlike collective first project 
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Description:GRADUATION REPORT . Painting copyrights: Pieter Breughel de Oude. Amsterdam Kerkstaat . of reference is the same as study guides at TU Delft - endless variety of choice .. interactive type of movement); diverse architecture; dense . administrators, power brokers or students can operate in an.