Creating Web Sites: The Missing Manual

948 Pages·2006·19.08 MB·English

by  Matthew MacDonald

Creating Web Sites: The Missing Manual
Table of Contents
Copyright
The Missing Credits
About the Author
About the Creative Team
Acknowledgements
The Missing Manual Series
Introduction
What You Need to Get Started
About This Book
Macintosh and Windows
About the Outline
About These Arrows
Downloadable Examples
About MissingManuals.com
Safari® Enabled
Part One: Welcome to the Web
Chapter 1. Preparing for the Web
Section 1.1. Introducing the World Wide Web
Section 1.2. Planning a Web Site
Section 1.3. The Ingredients of a Web Site
Chapter 2. Creating Your First Page
Section 2.1. The Anatomy of a Web Page
Section 2.2. The HTML Tag
Section 2.3. The HTML Document
Section 2.4. XHTML
Chapter 3. Putting Your Page on the Web
Section 3.1. How Web Hosting Works
Section 3.2. Domain Names
Section 3.3. Getting Web Space
Section 3.4. Transferring Files
Chapter 4. Power Tools
Section 4.1. Choosing Your Tools
Section 4.2. Working with Your HTML Editor
Part Two: Building Better Web Pages
Chapter 5. HTML Text Tags
Section 5.1. Understanding Text and the Web
Section 5.2. Basic Text Tags
Section 5.3. HTML Tags for Lists
Section 5.4. Inline Formatting
Chapter 6. Style Sheets
Section 6.1. Style Sheet Basics
Section 6.2. Colors
Section 6.3. Fonts
Section 6.4. Text Alignment and Spacing
Section 6.5. Borders
Section 6.6. Class Selectors
Chapter 7. Adding Graphics
Section 7.1. Understanding Images
Section 7.2. Images and Styles
Section 7.3. Techniques with Graphics
Section 7.4. Finding Free Art
Chapter 8. Linking Pages
Section 8.1. Understanding the Anchor
Section 8.2. Image Links and Image Maps
Section 8.3. Adding Bookmarks
Section 8.4. When Good Links Go Bad
Section 8.5. Link Checkers
Chapter 9. Page Layout Tools:Tables and Styles
Section 9.1. HTML Tables
Section 9.2. Style-Based Layout
Chapter 10. Frames
Section 10.1. The Problem with Repeating Content
Section 10.2. Frame Basics
Section 10.3. Building Better Frames Pages
Part Three: Connecting with Your Audience
Chapter 11. Attracting Visitors
Section 11.1. Your Web Site Promotion Plan
Section 11.2. Spreading the Word
Section 11.3. Adding Meta Tags
Section 11.4. Directories and Search Engines
Section 11.5. Tracking Visitors
Chapter 12. Letting Visitors Talk to You (and Each
Other)
Section 12.1. Transforming a Site into a Community
Section 12.2. Helping Visitors Email You
Section 12.3. Adding Forums and Groups to Your Site
Chapter 13. Making Money with Your Site
Section 13.1. Money Making the Web Way
Section 13.2. Google AdSense
Section 13.3. Amazon Associates
Section 13.4. PayPal Merchant Tools
Part Four: Web Site Frills
Chapter 14. JavaScript and DHTML: Adding
Interactivity
Section 14.1. Understanding JavaScript
Section 14.2. JavaScript 101
Section 14.3. Dynamic HTML
Section 14.4. Scripts on the Web
Chapter 15. Fancy Buttons and Menus
Section 15.1. Creating Fancy Buttons
Section 15.2. Creating Fancy Menus
Chapter 16. Audio and Video
Section 16.1. Understanding Multimedia
Section 16.2. Background Music
Section 16.3. Video Clips
Section 16.4. Animations
Part Five: Blogs
Chapter 17. Blogs
Section 17.1. Understanding Blogs
Section 17.2. Getting Started with Blogger
Part Six: Appendixes
Appendix A. HTML Quick Reference
Section A.1. HTML Tags
Section A.2. HTML Character Entities
Section A.3. HTML Color Names
Appendix B. Useful Web Sites
Section B.1. Chapter Links
Colophon
Index
SYMBOL
A
B
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D
E
F
G
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I
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K
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Creating Web Sites: The Missing Manual
By Matthew MacDonald
...............................................
Publisher: O'Reilly
Pub Date: October 2005
ISBN: 0-596-00842-2
Pages: 559

Table of Contents | Index
Think you have to be a technical wizard to build a great web site? Think again. For anyone who wants
to create an engaging web site--for either personal or business purposes--Creating Web Sites: The
Missing Manual demystifies the process and provides tools, techniques, and expert guidance for
developing a professional and reliable web presence.
Like every Missing Manual, you can count on Creating Web Sites: The Missing Manual to be
entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed
instructions you need to master the task at hand. Author Matthew MacDonald teaches you the
fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site-
-from scratch or from an existing site that's a little too simple or flat for your liking.
Creating Web Sites: The Missing Manual doesn't only cover how to create a well-designed, appealing,
smart web site that is thoroughly up to date and brimming with the latest features. It also covers why it's
worth the effort by explaining the rationale for creating a site in the first place and discussing what
makes a given web site particularly aesthetic, dynamic, and powerful. It further helps you determine
your needs and goals and make well informed design and content decisions.
Creating Web Sites: The Missing Manual includes a basic primer on HTML, working with JavaScript,
and incorporating services like Paypal's shopping cart, Amazon's associate program, and Google
AdSense and AdWords. It delivers advanced tricks for formatting, graphics, audio and video, as well as
Flash animation and dynamic content. And you'll learn how to identify and connect with your site's
audience through forms, forums, meta tags, and search engines.
This isn't just another dry, uninspired book on how to create a web site. Creating Web Sites: The
Missing Manual is a witty and intelligent guide for all of you who are ready to make your ideas and
vision a web reality.
Creating Web Sites: The Missing Manual
By
Matthew MacDonald
...............................................
Publisher: O'Reilly
Pub Date: October 2005
ISBN: 0-596-00842-2
Pages: 559

Table of Contents | Index

Copyright
The Missing Credits
About the Author

About the Creative Team

Acknowledgements

The Missing Manual Series

Introduction
What You Need to Get Started

About This Book

Macintosh and Windows

About the Outline

About These Arrows

Downloadable Examples
About MissingManuals.com
Safari® Enabled

Part One:

Welcome to the Web

Chapter 1.

Preparing for the Web
Section 1.1.

Introducing the World Wide Web
Section 1.2.

Planning a Web Site
Section 1.3.

The Ingredients of a Web Site

Chapter 2.

Creating Your First Page
Section 2.1.

The Anatomy of a Web Page
Section 2.2.

The HTML Tag
Section 2.3.

The HTML Document
Section 2.4.

XHTML