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Creating Passion Brands: Getting to the Heart of Branding PDF

257 Pages·2005·2.128 MB·English
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by Helen Edwards, Derek Day| 2005| 257 pages| 2.128| English

About Creating Passion Brands: Getting to the Heart of Branding

Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with

Detailed Information

Author:Helen Edwards, Derek Day
Publication Year:2005
ISBN:9781423728481
Pages:257
Language:English
File Size:2.128
Format:PDF
Price:FREE
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