Creating experience value in tourism

289 Pages·2014·1.666 MB·English

by  Prebensen, N. K., Chen, J. S., Uysal, M. (Eds.)

C E V T
REATING XPERIENCE ALUE IN OURISM
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C E V
REATING XPERIENCE ALUE
T
IN OURISM
Edited by
Nina K. Prebensen
University of Tromsø, The Arctic University of Norway
Joseph S. Chen
Indiana University at Bloomington, USA
and
Muzaff er Uysal
Virginia Polytechnic Institute and State University, USA
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A catalogue record for this book is available from the British Library, London, UK.
Library of Congress Cataloging-in-Publication Data
Creating experience value in tourism / edited by Nina K. Prebensen, University of
Tromsø, Norway, Joseph S. Chen, Indiana University at Bloomington, Muzaff er Uysal,
Virginia Polytechnic Institute and State University.
pages cm
Includes bibliographical references and index.
ISBN 978-1-78064-348-9 (alk. paper)
1. Tourism--Psychological aspects. 2. Tourists--Attitudes. 3. Tourists--Psychology.
I. Prebensen, Nina K.
G155.A1C735 2014
338.4’791--dc23
2013042974
ISBN-13: 978 1 78064 348 9
Commissioning editor: Claire Parfi tt
Editorial assistant: Alexandra Lainsbury
Production editor: Simon Hill
Typeset by Columns Design XML Ltd, Reading, UK.
Printed and bound in the UK by CPI Group (UK) Ltd, Croydon, CR0 4YY.
Contents
Contributors vii
Preface xi
1. Co-creation of Tourist Experience: Scope, Defi nition and Structure 1
Nina K. Prebensen, Joseph S. Chen and Muzaff er Uysal
2. Dynamic Drivers of Tourist Experiences 11
Joseph S. Chen, Nina K. Prebensen and Muzaff er Uysal
3. Tourist Experience Value: Tourist Experience and Life Satisfaction 22
Peter Björk
4. Conceptualization of Value Co-creation in the Tourism Context 33
Prakash K. Chathoth, Gerardo R. Ungson, Robert J. Harrington,
Levent Altinay, Fevzi Okumus and Eric S.W. Chan
5. Why, Oh Why, Oh Why, Do People Travel Abroad? 48
Graham M.S. Dann
6. Revisiting Self-congruity Th eory in Travel and Tourism 63
M. Joseph Sirgy
7. Moving People: A Conceptual Framework for Understanding How
Visitor Experiences can be enhanced by Mindful Attention to Interest 79
Tove I. Dahl
8. Co-creation of Experience Value: A Tourist Behaviour Approach 95
Lidia Andrades and Frederic Dimanche
9. Authenticity as a Value Co-creator of Tourism Experiences 113
Haywantee Ramkissoon and Muzaff er Uysal
v
vi Contents
10. Experience Co-creation Depends on Rapport-building: Training
Implications for the Service Frontline 125
Vincent P. Magnini and Kasey Roach
11. Approaches for the Evaluation of Visitor Experiences at Tourist
Attractions 139
Øystein Jensen
12. Storytelling in a Co-creation Perspective 157
Line Mathisen
13. Tourist Information Search: A DIY Approach to Creating
Experience Value 169
Tor Korneliussen
14. Co-creation of Value and Social Media: How? 182
Atila Yüksel and Akan Yanık
15. Prices and Value in Co-produced Hospitality and Tourism
Experiences 207
Xiaojuan (Jady) Yu and Zvi Schwartz
16. V alue Creation: A Tourism Mobilities Perspective 221
Bruce Prideaux
17. Guide Performance: Co-created Experiences for Tourist Immersion 234
Lena Mossberg, Monica Hanefors and Ann Heidi Hansen
18. Value Creation and Co-creation in Tourist Experiences: An East Asian
Cultural Knowledge Framework Approach 248
Young-Sook Lee and Nina K. Prebensen
19. Challenges and Future Research Directions 262
Nina K. Prebensen, Muzaff er Uysal and Joseph S. Chen
Index 271
Contributors
Levent Altinay is Professor of Strategy and Entrepreneurship at Oxford Brookes
University Business Faculty, UK. His research interests are entrepreneurship,
strategic alliances and international business. Using primarily qualitative
methods, as well as mixed methods, he is particularly interested in how
entrepreneurs start up and develop their businesses and how fi rms establish
partnerships internationally. Email: [email protected]
Lidia Andrades is Assistant Professor of Marketing at the University of
Extremadura in southwest Spain. Her research interests are tourist behaviour,
destination competitiveness and multivariate analysis. Lidia is the Director of
NETOUR (Network for excellence in tourism through organizations and
universities in Russia). Email: [email protected]
Peter Björk is Professor in Marketing at Hanken School of Economics in Finland.
He is involved in research addressing various tourism-related issues, and he has
had articles published in various tourism journals. His key areas of expertise are
service design, branding consumer experience and ecotourism. Email: peter.
[email protected]
Eric S.W. Chan is Assistant Professor in the School of Hotel and Tourism
Management at Hong Kong Polytechnic University. His research interests
include hotel environmental management and tourist behaviour. In addition to
conducting a range of training programmes for the hotel industry, he has
served as Hotel Management Specialist, assisting the Hong Kong Quality
Assurance Agency (HKQAA) audit team to assess the ISO 9000 quality
management system of hotels. Email: [email protected]
Prakash K. Chathoth is Associate Professor in the Department of Marketing,
School of Business and Management, American University of Sharjah, UAE.
His research interests include topics related to strategic and services
management/marketing in the tourism/hospitality industry context. Email:
[email protected]
vii
viii Contributors
Joseph S. Chen is Associate Professor of Tourism, Hospitality and Event
Management in the School of Public Health, Indiana University at
Bloomington. His research interests include sustainable management,
marketing and the social impact of tourism. Email: [email protected]
Tove I. Dahl is an educational psychologist and Professor in the Department of
Psychology at the University of Tromsø, Norway. Cross-cultural encounters
have long been the focus of her academic work – most recently through the
Norwegian Research Council’s Northern InSights programme and her work at
the Concordia Language Villages. Email: [email protected]
Graham M.S. Dann has been researching tourist motivation and such allied topics
as tourism promotion for the past four decades. He has been recognized for his
contribution to their understanding by the award of a higher doctorate. He is a
founder member of the International Academy for the Study of Tourism and
of the research committee on international tourism of the International
Sociological Association. Email: [email protected]
Frédéric Dimanche is Professor of Marketing and Director of the Centre for
Tourism Management at SKEMA Business School on the French Riviera. His
research interests include tourist behaviour and destination/tourism
organization management and marketing. Frédéric is a past President of the
Travel and Tourism Research Association Europe. Email: frederic.dimanche@
skema.edu
Monica Hanefors has more than 35 years’ experience in teaching tourism and
hospitality in Sweden and elsewhere. She has wide experience as a writer,
educator and consultant and has published a range of articles and books on
tourism and hospitality. Her research interests explore aspects of tourist
behaviour, gourmet travel and tour employees’ performance. Email: monica_
[email protected]
Ann Heidi Hansen is a PhD Fellow at Bodø Graduate School of Business,
University of Nordland, Norway. Her research interests are tourism experiences
and consumer immersion. She has also been teaching a course in Experience
Design at the University of Nordland. Email: [email protected]
Robert J. Harrington is the 21st Century Endowed Chair and Professor in
Hospitality at the University of Arkansas, Fayetteville, USA. He is Editor-in-
Chief for the Journal of Culinary Science & Technology and has published in the
areas of hospitality strategic management, culinary innovation, culinary
tourism, and food and wine. Email: [email protected]
Øystein Jensen is Professor in Marketing and Tourism at Bodø Graduate School
of Business, University of Nordland and at Norwegian School of Hotel
Management, University of Stavanger, Norway. He has a PhD in Marketing
from Aalborg Business School in Denmark. He has been leader of the tourism
research program Northern Insights, funded by the Norwegian Research
Council, and been involved in several other projects on tourism, marketing and
development. His main research interests involve exchange relationships,
attraction development and local sustainable tourism development. Email:
[email protected]
Tor Korneliussen is Professor of Marketing at Bodø Graduate School of Business,
University of Nordland, Norway. His research interests are business performance,
Contributors ix
products and product perceptions and information search. He has published in
journals such as Industrial Marketing Management, International Journal of
Advertising and Journal of Business Research. Email: [email protected]
Young-Sook Lee is Senior Lecturer at the Department of Tourism, Sport and
Hotel Management, Griffi th University, Australia. Her research interests
include East Asian tourism approached from cultural philosophies, sociological
and literary perspectives. Email: young-sook.lee@griffi th.edu.au
Vincent P. Magnini is Associate Professor and undergraduate program coordinator
in the Department of Hospitality and Tourism Management at Virginia Tech
University in the USA. Email: [email protected]
Line Mathisen is a PhD candidate in the Department of Business and Tourism,
Finnmark University College, Norway with a specialization in tourism
marketing. Her research interests include marketing and consumer behaviour.
More specifi cally, her graduate work examines the eff ects of storytelling, and
storytelling in interaction processes. Email: [email protected]
Lena Mossberg is Professor of Marketing in the School of Business, Economics
and Law at the University of Gothenburg, Sweden and also Professor II at the
University of Nordland, Norway. Her interests include tourist behaviour and
she has published several articles on guide performance. She has been involved
in several international tourism and marketing programmes, not least in her
capacity as tourism management expert for the UN and the EU. Email: lena.
[email protected]
Fevzi Okumus is Professor at the University of Central Florida, USA and the
Editor of the International Journal of Contemporary Hospitality Management
(IJCHM). His research areas include strategy implementation, competitive
advantage, crisis management, experience marketing and destination
marketing. He has published widely in top-tier journals and has over 160
publications (journal articles, books, book chapters, conference presentations
and reports). Email: [email protected]
Nina K. Prebensen is Professor of Marketing at School of Business and
Economics, UiT, Norway. Her research interests include consumer experience
value, destination marketing and business strategy. She leads a work package of
six projects in the research programme ‘Service Innovation and Tourist
Experiences in the High North: Th e Co-Creation of Values for Consumers,
Firms and the Tourism Industry’. Email: [email protected]
Bruce Prideaux is Professor of Marketing and Tourism Management at James
Cook University, Australia. His current research interests include tourism
transport, climatic change, agri-tourism, ecotourism and military heritage. He
has published seven books, over 200 papers, chapters and conference papers on
a range of tourism issues and currently supervises seven PhD students. Email:
[email protected]
Haywantee Ramkissoon holds two doctoral degrees in Tourism and in
Environmental Psychology. She is Senior Lecturer and currently a research
fellow at Monash University, Australia. She has published in leading journals
such as Annals of Tourism Research, Tourism Management, Journal of Travel
Research, Journal of Sustainable Tourism, Tourism Analysis. Email: haywantee.
[email protected]