Creating Consumer Demand Around the World - ABC Online

148 Pages·2011·6.46 MB·English

by  Michelle Norwood

Creating Consumer Demand Around
the World
Mark Masten, Moderator
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Creating Consumer
Demand Around the
World
Moderator:
Mark Masten, Paramount Farms
Presenters:
Maggie Jiang, Hill and Knowlton China
Stacey Humble, ABC
Dariela Roffe-Rackind, ABC
Becky Sereno, ABC
Capturing the Hearts and Minds of
China’s New Consumers
Maggie Jiang, Hill and Knowlton China
Today
China Overview
China’s NEW Consumers
New Consumers & Almonds
Almond Board China Consumer Marketing
Program Overview
China Overview
China by the Numbers
World’s Second Largest Economy (by PPP)
• GDP Growth
2007: 11.9%
2008: 9.0%
2009: 9.1%
2010: 10% (forecast)
• Per Capita GDP
World Bank: $6,838
CIA: $6,600
IMF: $6,778
Unemployment: 4.2% officially in urban areas,
but including migrants may be as high as 9%
Source: CIA World Fact Book, EIU, 2009, in PPP
The Middle Kingdom
Main population centers in the North, East and
South are driving growth
Source: UN