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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) PDF

161 Pages·2016·11 MB·English
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by Catharine Slade-Brooking| 2016| 161 pages| 11| English

About Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.This bestselling book is ideal for students, professionals and agencies working in the fields of:o Graphic Designo Brandingo Brand Managemento Advertisingo Marketingo CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:o Defining the audienceo Analysing competitorso Creating mood boardso Naming brandso Logo designo Client presentationso Rebrandingo Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, ‘on the job’. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

Detailed Information

Author:Catharine Slade-Brooking
Publication Year:2016
ISBN:9781780675626
Pages:161
Language:English
File Size:11
Format:PDF
Price:FREE
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