Download Craven Books Case Report PDF Free - Full Version
Download Craven Books Case Report by ['Lukas Ostjen'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Craven Books Case Report
This document analyzes Craven Books' failed digital strategy and provides recommendations. It performs a SWOT analysis, identifying strengths like increased sales efficiency but also weaknesses like insufficiently defined internal activities. Opportunities include improved customer satisfaction, but threats include decreased revenue if relying too heavily on CRM. The document proposes a new business process model and recommends Craven Books adopt a cloud-based open source CRM software to improve customer relationships while avoiding past issues like a weak alignment between CRM and business strategy. It concludes the company's lack of information systems knowledge and poor management contributed to their losing market share.
Detailed Information
| Author: | ['Lukas Ostjen'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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