Table Of ContentCPA Arbitrage
Affiliate Marketing Just Got EASY!
Brought to you by Chris Cobb
Automated Income Stream Ltd
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Table of Contents
Introduction 3
What is a CPA Network? 5
The Advantages of CPA 8
CPA Pricing 11
Getting Accepted Into CPA Networks 12
What is an Affiliate Manager? 15
Which CPA Offers to Choose 16
Analyzing Demand 18
Analyzing Competition 24
Landing Pages 25
CPA Conversion Tracking 30
Keyword Research Tools 31
Keyword Strategies
1. The Domain Name Bidding Technique 34
2. The Misspelled Keywords Technique 38
3. The Synonym Technique 38
CPA Promotional Methods
1. Trial Offers 39
2. Guaranteed Sign-ups 45
3. The Secret Giveaway 48
4. Poll Pages 51
5. Video Marketing 53
6. Video Games 57
7. Forums 60
8. Yahoo! Answers 63
Conclusion 71
List of CPA Networks 72
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Introduction
CPA (also known as cost-per-action) is an effective way for online advertisers to
select how they want to pay for their advertising…
It essentially measures actions that are taken by the website visitor, and includes
anything from signing up to a newsletter, providing an email address, filling out a
short form or making a purchase (this can be for a trial, the shipping and
handling fee or the full price of the product).
As Google itself puts it, "you (the affiliate) get paid whenever a site visitor clicks
on the ad on your site AND performs a specified action, such as generating a
lead or purchasing a product."
And with this sentence alone you can clearly see the power of CPA – where
advertisers ONLY pay when action is taken by the website visitor (either by
subscribing or buying the product).
This is vastly different from Cost-Per-Click (CPC), in which advertisers pay each
time someone clicks an ad to visit your website.
Here’s an example of how people can make money from CPA offers:
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Quite simply, an affiliate will try to send traffic towards this website, and if the
visitor fills out the form and clicks submit, the affiliate is paid a commission (the
size of which depends on that particular offer and what CPA network they’re
working with).
CPA networks (the middlemen) are loaded with offers like this, and all you need
to do as the affiliate is get as many people as possible to fill out the form.
And that’s it! Because unlike many of the Pay-Per-Click related affiliate programs,
you get paid for leads, not actual sales. In fact, most of the time the visitor
doesn’t even need to get their credit card out in order for you to get paid!
As a result, those who engage in CPA marketing are able to earn very good
money, and when you apply some of the PPC strategies discussed in this guide
to profitable CPA offers, you’ll be able to do exactly the same very soon!
So, are you starting to see why many companies prefer CPA? They only want to
pay for advertising with serious results (such as a sale) – not just for dead-end
visitors to their website.
And the best part is, people like you and I can get paid easily for making sure
that “action” takes place!
As you’re about to see, the CPA system I’ve outlined below is based around the
simple idea of buying traffic at low prices and selling it at higher prices – also
known as “Arbitrage”.
This guide will show you how you can generate high-quality traffic (people who
are mostly likely to make a purchase or perform an action, such as filling out an
online form) very inexpensively, and sometimes completely free.
And I’ll show you how you can get paid big bucks for generating that traffic and
helping those actions take place.
If you’re confused already, don’t worry. Over the next few pages, I’m going to
give you a crash course on how to make big money through CPA Arbitrage.
If you’re new to this, it might take some time to get the hang of it, and that’s
perfectly fine. Just follow this guide, step by step. Read it carefully, and take the
time to research anything you don’t understand.
I’ve laid out everything below, so by the time you’re done reading you’ll have all
the tools and tips you need to start making money with your very own CPA ad
campaigns!
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To help you out, you can sign up to a CPA network as a publisher (affiliate), an
advertiser, or both if you so wish, and take a look at how they work…
What is a CPA Network?
As I mentioned earlier, a CPA Network is simply a middleman that’s positioned
between an advertiser and a publisher. They have a variety of different CPA
offers on their site from a multitude of advertisers.
The purpose of the publisher (affiliate) is to generate traffic towards a particular
CPA offer, and then earn a commission based on whatever “action” the
advertiser has stipulated, i.e. an email address or a zip code being filled in, for
instance.
The CPA network itself also makes its money via commission. For example, the
CPA network and the advertiser might strike a deal whereby the advertiser pays
the CPA network $4.00 for every lead that’s generated on the network.
The CPA network and the affiliate meanwhile have agreed that the affiliate will
be paid $3.00 for every lead they generate, meaning the CPA network takes a
$1.00 cut on EVERY LEAD.
So, when you’ve signed up to a CPA network yourself, you can take a look
through all of the different CPA offers and decide which one(s) you’d like to
promote.
Below is a list of some of the top performing CPA offers from one of the CPA
networks I use:
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Once you’ve selected one of these offers, the CPA network will provide you with
a unique affiliate ID in order to promote that offer. This enables them to track all
of your affiliate data, such as impressions, clicks and leads, so that they can
work out how much commission you should receive on each offer.
In order to get started, you’ll need to first apply to join a CPA network. Your
application will then be reviewed and the network will make a decision on
whether or not to accept you.
Don’t worry about this for now because I’m going to tell you exactly what you
need to do, and say, in order to be accepted by most, if not all, of the CPA
networks during the course of this guide.
As you’ll soon discover, the benefits of the CPA marketing model are numerous…
Signing up as a publisher, for instance, allows you to make money from your
own website by promoting special offers from the CPA network’s vast array of
advertisers…
And from an advertiser’s perspective, the CPA networks generate the business
that they need, without the usual risks involved in doing it themselves. This is
because advertisers pay ONLY for resulting sales and/or leads.
So then, let’s give you another example of how a typical CPA offer might work?
Let’s say a company is trying to find a large group of potential customers –
prospects who might not buy something at first, but might later on. To attract
these prospects, the company might come up with a CPA offer that gives
something away in exchange for the prospect’s information, such as an email
address or a zip code.
Here’s an example of what one of these CPA offers might look like:
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See how easy it is to make conversions with CPA offers? All the user has to do in
this instance is fill out the fields and the affiliate would get paid for each person
that did. Easy! So let’s learn how to convince people to do this!
I know this offer well, because it paid me $2 every time one of my visitors typed
in their zip code!
Does it get any easier than this to make money?!
With today’s economic problems and the high price of gas, people are happily
going to type in their zip code to see if they qualify for a $250 gas gift card.
There’s no need to purchase anything so no commitment is necessary, and the
visitor doesn’t have to input their credit card number or give away any personal
information of any real significance.
The percentage of people who will type in their zip code and click on the submit
button will be huge… I promise you that!
And the great thing is, there are hundreds of these offers created every single
day. When you get started with a CPA network, you’ll have the choice of many
different offers like these, different promotions, different landing pages, and
different companies...
And you’ll have so many opportunities to make easy money from these offers,
quickly and easily!
Now, let’s take a look at some of the payouts from these ads…
As you’ll see when you join a CPA network, every offer has its own “commission”
– the amount of money you earn when an action takes place, such as someone
submitting their zip code into the gas card ad I showed you above.
In general, you have the option to choose smaller commissions for simpler
actions, such as email forms – or larger commissions for actions that are more
difficult to produce, such as purchases with a credit card.
So, let’s say you want to opt for smaller commissions, but a higher percentage of
sign-ups…
Well, you could place offers on your website (or “landing page” – the page
where your visitors “land” after clicking on an ad) that only require an email or a
zip code to be entered, such as the free gas card offer above.
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This might only pay around $2 for each sign-up, but imagine if you were able to
attract hundreds or even thousands of people to your landing page each day!
I was able to generate 10,000 leads with that gas card offer – that’s 10,000
people who submitted their information into the ad on my website! And even
though it was only $2 per lead, it means the CPA network paid me $20,000 to do
it! (I’ll explain how I did this a bit later on).
Alternatively, you might want to go for larger profits per “action.”
In this case, you could opt for offers which require a full mailing address, and
perhaps even ask the prospect to fill out a questionnaire.
These offers can pay up to $60 each or more, every time someone fills out this
information, and they still don’t even ask anyone to make a purchase!
See what’s happening here?
Essentially, I’m buying leads at one price, and selling those leads on to big
companies at a huge profit… something referred to as arbitrage.
Who said the little guy can’t compete with big business?!
Now then, let’s explain this concept a little more, and discuss the many
advantages of the CPA model…
Remember, this is JUST a numbers game!
The Advantages of CPA
There are many online business models that are highly profitable, but they have
existed very much in the background due to the fuss that has surrounded Google
AdSense, Google AdWords and traditional affiliate marketing.
CPA is certainly one of these “hidden treasures” … Until now, that is!
The fact of the matter is: providing leads (potential customers) is much easier
than selling products. It is far, far more profitable than other online advertising
models. And generally speaking, CPA can be used with the vast majority of
websites.
In truth, CPA is where the big dollars change hands, because the large
companies will spend millions to get new customers, and there are a lot of big
players in this game.
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More and more online marketers are discovering the highly advantageous nature
of the CPA system. Indeed, for the direct response advertiser in particular, CPA is
now considered to be the optimum method of buying and selling online
advertising.
Firstly, what makes promoting CPA offers so attractive is that the user generally
doesn’t have to buy anything. Instead, they’re just required to enter their
personal information, and once they complete the lead, YOU earn commission.
Secondly, the advertiser themselves ONLY pays for the ad when an action has
occurred, whereas previously they may have been paying for newspaper ads or
Google AdWords clicks – both upfront costs to the advertiser...
This means that advertising revenue is never wasted. In fact, every cent the
advertiser spends achieves the desired result, whether that’s a form being filled
in or a visitor signing up for a free newsletter, for example.
In essence, the money that an advertiser spends has a guaranteed success rate,
and how many marketers get to say that?!
I know I can…
Ultimately, CPA marketing is beneficial for both of the parties involved –
advertisers and publishers. As I mentioned earlier, advertisers can define the
action that they want performed – whether it’s clicks, leads, downloads or sales,
for example - and they only pay when this particular action takes place.
Meanwhile, the payouts are significantly higher for publishers (affiliates) because
of the more demanding tasks being performed.
As a result, the potential for income that CPA links possess far exceeds that of
AdSense. And consider this… There are MANY companies out there prepared to
pay YOU an awful lot of money for providing clicks and leads for them!
Another significant advantage of CPA over other models is that it drastically
reduces the potential for click-fraud.
Click fraud occurs in pay-per-click online advertising when a person, or
automated computer program imitates a legitimate user of a web browser
clicking on an ad, for the purpose of generating an improper charge per click.
In a cost-per-click model, advertisers and traffic partners both have an incentive
to engage in click fraud… The advertisers to deplete their competitor’s
advertising funds (i.e. someone from ABC Printing clicking an ad for XYZ Printing,
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just because they know that XYZ will be charged for the click), and publishing
partners to increase revenue due to paid clicks (i.e. clicking on an ad that you’ve
placed on your own site because you know you’ll make money from the click).
However, the CPA model reduces click fraud significantly…
As we discussed, payments are based on a user clicking on an ad and then
performing a specified action...
CPA eliminates click-fraud by removing the incentive to click on listings, since
there is no charge to advertisers and no revenue shared with traffic partners for
clicks!
Instead, in a CPA model, the incentive is for the most relevant and useful results
to be presented to users, since the publisher only receives revenue from the
advertiser in the event of a successful sale, or other advertiser-defined action
taken by the visitor.
Therefore, while not impossible to manipulate, the CPA model is harder to abuse
than one that pays publishers for clicks alone.
And finally, CPA has a few advantages over the staple diet of many an internet
entrepreneur: ClickBank.com
In case you’re not sure, ClickBank is an affiliate program network that deals
predominantly with digital products such as e-books and software.
In essence, this means that they’re the middle station between affiliates and the
product sellers themselves.
As you can imagine, it's quite a lot of hard work to maintain an affiliate program,
so affiliate program networks such as ClickBank make things easier for you by
handling all the payments, delivering the products, providing statistics, and so
on.
However, the CPA model has many advantages over ClickBank…
Firstly, you can promote offers that don’t require any payment – like free
downloads, for example. All products on ClickBank require the customer to pay
for them.
Secondly, there are no refunds with CPA offers (if you get the action, you get the
money). ClickBank will generally refund anyone who asks for it, which can be
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Description:To help you out, you can sign up to a CPA network as a publisher (affiliate), an The CPA network itself also makes its money via commission.
