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About Course Outline - Consumer Behaviour - MST (M) 102 - PHD - Nov - 2016 - Rojhe
This document provides information on the Advanced Consumer Behavior course offered at MSP (M) 102. The course is designed to develop a deep understanding of psychological and socio-cultural influences on consumer behavior. It aims to develop cognitive abilities related to consumer behavior concepts to support research in the field. The course will cover topics such as the role of consumer behavior in marketing, internal attributes that influence consumers, and external environmental influences. Students will learn various consumer behavior models and the consumer decision-making process. The course involves lectures, tutorials, case studies, and a project to apply concepts to research.
Detailed Information
| Author: | ['v123t456'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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