Download Course Material of BBA 304 - Digital Marketing PDF Free - Full Version
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About Course Material of BBA 304 - Digital Marketing
This document outlines the course units for a Bachelor of Business Administration (BBA) degree course on Digital Marketing. It covers four units: (1) Introduction to Digital Marketing including its meaning, scope, importance and strategies; (2) Online buyer behaviour and marketing mix models; (3) Digital promotion techniques like search engine marketing, social media marketing, and mobile marketing; (4) Web analytics, legal and ethical issues in digital marketing. The document provides detailed content for each unit including topics like internet vs traditional marketing, user experience design, and performance tracking.
Detailed Information
| Author: | ['Varun mendiratta'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 133 |
| Language: | English |
| Format: | |
| Price: | FREE |
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