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Course Description: Syllabus - MBA 676 Marketing Strategies in The Digital Age PDF

15 Pages·2020·English
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by ['Rose Ann Callada']| 2020| 15 pages| English

About Course Description: Syllabus - MBA 676 Marketing Strategies in The Digital Age

This document provides the syllabus for an 8-week MBA course on marketing strategies in the digital age. The course focuses on how companies are utilizing digital technologies and platforms like the internet and social media for effective marketing. Students will examine how the internet impacts marketing strategy and models, and demonstrate social media strategies. Key assignments include weekly discussions, an individual presentation, and a team project analyzing a company's digital marketing approach. Required resources include an internet marketing textbook and weekly readings.

Detailed Information

Author:['Rose Ann Callada']
Publication Year:2020
Pages:15
Language:English
Format:PDF
Price:FREE
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