Corporate social responsibility: win-win propositions for community, corporates and agriculture

263 Pages·2018·9.227 MB·English

by  Raju, K. V., Wani, Suhas Pralhad

C S r
orporate oCial eSponSibility
Win-win Propositions for Communities, Corporates
and Agriculture

C S
orporate oCial
r
eSponSibility
Win-win Propositions
for Communities, Corporates
and Agriculture
Edited by
Suhas P. Wani and K.V. Raju
International Crops Research Institute for the Semi-Arid
Tropics (ICRISAT), Patancheru, Telangana, India
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A catalogue record for this book is available from the British Library, London, UK.
Library of Congress Cataloging-in-Publication Data
Names: Wani, S. P. (Suhas Pralhad), 1952- editor. | Raju, K. V., editor.
Title: Corporate social responsibility : win-win propositions for communities,
corporates and agriculture / edited by Suhas P. Wani and K.V. Raju.
Description: Boston, MA : CABI, [2018] | Includes bibliographical references
and index.
Identifiers: LCCN 2018023224 (print) | LCCN 2018028768 (ebook) | ISBN
9781786394521 (ePDF) | ISBN 9781786394538 (ePub) | ISBN
9781786394514 (hbk : alk. paper)
Subjects: LCSH: Social responsibility of business--India--Case studies. |
Natural resources--Management--Case studies. | Agriculture--India--Case
studies.
Classification: LCC HD60.5.I4 (ebook) | LCC HD60.5.I4 C67 2018 (print) | DDC
658.4/08--dc23
LC record available at https://lccn.loc.gov/2018023224
ISBN-13: 978 1 78639 451 4
Commissioning editor: David Hemming
Editorial assistant: Emma McCann
Production editor: Shankari Wilford
Typeset by SPi, Pondicherry, India
Printed and bound in the UK by CPI Group (UK) Ltd, Croydon, CR0 4YY
Contents
Contributors vii
Foreword ix
Preface xi
Acknowledgements xiii
1 Corporate Social Responsibility in India: Philosophy, Policy and Practice 1
K.V. Raju and Suhas P. Wani
2 A Holistic Approach for Achieving Impact through CSR 21
Suhas P. Wani, Girish Chander and Kaushal K. Garg
3 Building Soil Health, Improving Carbon Footprint and Minimizing
Greenhouse Gas Emissions through CSR 35
Girish Chander, Suhas P. Wani, G. Pardhasaradhi, Mukund D. Patil and A.N. Rao
4 CSR and Climate-resilient Agriculture – A JSW Case Study 55
Kiran J. Petare, A.V.R. Kesava Rao, Mukund D. Patil, Suhas P. Wani, R. Sudi and K. Srinivas
5 Improving Livelihoods through Watershed Interventions:
A Case Study of SABMiller India Project 83
Rajesh Nune, Ch. Srinivasa Rao, R. Sudi, Suhas P. Wani, Kaushal K. Garg and D.S. Prasad Rao
6 Improved Livelihoods – A Case Study from Asian Paints Limited 102
Mukund D. Patil, Suhas P. Wani, Kaushal K. Garg and Rajesh Nune
7 Improving Water Availability and Diversification of Cropping Systems
in Pilot Villages of North and Southern India 119
Kaushal K. Garg, Ramesh Singh, Suhas P. Wani, O.P. Chaturvedi, Inder Dev,
Mukund D. Patil, R. Sudi and Anand K. Singh
8 Scaling-up of Science-led Development – Sir Dorabji Tata Trust Initiative 145
Girish Chander, P. Pathak, Suhas P. Wani, G. Pardhasaradhi and S.K. Dasgupta
v
vi Contents
9 Increasing Agricultural Productivity of Farming Systems in Parts
of Central India – Sir Ratan Tata Trust Initiative 161
Gajanan L. Sawargaonkar, Girish Chander, Suhas P. Wani, S.K. Dasgupta
and G. Pardhasaradhi
10 Sustainable Development of Fragile Low-rainfall Regions – Power
Grid Corporation of India Initiative 180
Prabhakar Pathak, R. Sudi, Suhas P. Wani, Aviraj Datta and Nagaraju Budama
11 Farmer-centric Integrated Water Management for Improving
Livelihoods – A Case Study of Rural Electrification Corporation Limited 197
R. Sudi, Girish Chander, Suhas P. Wani and G. Pardhasaradhi
12 Improving Rural Wastewater Management 213
Aviraj Datta, Mukund Patil and Suhas P. Wani
13 Learnings and a Way Forward 229
Suhas P. Wani and K.V. Raju
Index 237
Contributors
Nagaraju Budama, Senior Scientific officer, ICRISAT Development Centre, International Crop
Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail:
[email protected]
Girish Chander, Senior Scientist, ICRISAT Development Centre, International Crop Research Insti-
tute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: g.chander@
cgiar.org
O.P. Chaturvedi, Director, CAFRI, ICAR-Central Agroforestry Research Institute (CAFRI), Jhansi,
Uttar Pradesh, India. E-mail: [email protected]
S.K. Dasgupta, Consultant, ICRISAT Development Centre, International Crop Research Institute for
the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: D.Swapankumar@
cgiar.org
Aviraj Datta, Visiting Scientist, ICRISAT Development Centre, International Crop Research Institute
for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected]
Inder Dev, Principal Scientist, CAFRI, ICAR-Central Agroforestry Research Institute (CAFRI),
Jhansi, Uttar Pradesh, India. E-mail: [email protected]
Kaushal K. Garg, Senior Scientist, ICRISAT Development Centre, International Crop Research Insti-
tute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected]
A.V.R. Kesava Rao, Honorary Fellow, ICRISAT Development Centre, International Crop Research
Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: k.rao@
cgiar.org
Rajesh Nune, Visiting Scientist, ICRISAT Development Centre, International Crop Research Institute
for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected]
G. Pardhasaradhi, Manager, ICRISAT Development Centre, International Crop Research Institute
for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: g.pardhasaradhi@
cgiar.org
Prabhakar Pathak, Consultant, ICRISAT Development Centre, International Crop Research Institute
for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected]
Mukund D. Patil, Senior Scientist, ICRISAT Development Centre, International Crop Research In-
stitute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: m.patil@
cgiar.org
Kiran J. Petare, Manager, ICRISAT Development Centre, International Crop Research Institute for
the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected]
vii
viii Contributors
D.S. Prasad Rao, Senior Technical Officer, ICRISAT Development Centre, International Crop Re-
search Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail:
[email protected]
K.V. Raju, Theme leader, Policy and Impact, Research Program-Asia, International Crop Research
Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: kv.raju@
cgiar.org
A.N. Rao, Consultant, International Crop Research Institute for the Semi-Arid Tropics, Patancheru
502 324, Telangana, India. E-mail: [email protected]
Gajanan L. Sawargaonkar, Senior Scientist, ICRISAT Development Centre, International Crop
Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail:
[email protected]
Anand K. Singh, Research Project Staff, ICRISAT Development Centre, International Crop Research
Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India; CAFRI, ICAR-Central
Agroforestry Research Institute (CAFRI), Jhansi, Uttar Pradesh, India. E-mail: amananand22@
gmail.com
Ramesh Singh, Principal Scientist, CAFRI, ICAR-Central Agroforestry Research Institute (CAFRI),
Jhansi, Uttar Pradesh, India. E-mail: [email protected]
K. Srinivas, Lead Scientific Officer, ICRISAT Development Centre, International Crop Research Insti-
tute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: k.srinivas@
cgiar.org
Ch. Srinivasa Rao, Lead Scientific Officer, ICRISAT Development Centre, International Crop Re-
search Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail:
[email protected]
R. Sudi, Consultant, ICRISAT Development Centre, International Crop Research Institute for the
Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected]
Suhas P. Wani, Director, Research Program-Asia, International Crop Research Institute for the
Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected]
Foreword
Corporate Social Responsibility (CSR) partnerships are being ap-
plied today on an unprecedented scale for wider social good. But
we do not hear much about their role in agriculture involving
small-holder farmers. Therefore, I am particularly delighted to
see a consolidation of the knowledge that the ICRISAT IDC team
has gained while impacting the lives of millions of farmers
through its corporate and multi-stakeholder partnerships.
This book, Corporate Social Responsibility: Win-win Proposi-
tions for Communities, Corporates and Agriculture, imbibes ICRISAT’s
motto ‘from the science of discovery to the science of delivery’. It
documents various initiatives and programmes developed over
the years to enable adoption of technologies by small-holder
farmers. It highlights real-life case studies, enabling actors, insti-
tutions, policies and partnerships that are needed for leveraging
context-driven technologies to benefit farmers, particularly in
dryland agriculture. The book details an innovative approach
for building partnerships among various stakeholders to ensure delivery at the doorsteps of
small-holder farmers through a consortium approach, bringing together public–private–people-
centric partnerships (four Ps), convergence of different schemes and departments involved in
knowledge/input distribution of collective action of smallholder farmers and capacity building on
the ground.
This approach promises to be a win-win proposition for the corporates and public-sector under-
takings in terms of leveraging their Corporate Social Responsibility programmes in the area of agri-
culture and synergizing with government to achieve food and nutritional security. The approach
provides wider social benefits to women and youths in rural areas through skill building, creating
employment and transforming subsistence agriculture into a business model using high-science
tools for achieving food, nutrient and income security.
I am sure that a wide segment of audience and readers, comprising policy makers, donors/
development investors, research managers, researchers, development workers and students, will
benefit immensely from this book.
David Bergvinson
Director General
ICRISAT
ix