Table Of ContentCorporate Social Responsibility
Corporate Social 
Responsibility
A Case Study Approach
Edited by
Christine A. Mallin
Professor of Corporate Governance and Finance, and Director, 
Centre for Corporate Governance Research, University of 
Birmingham, UK
Edward Elgar
Cheltenham, UK • Northampton, MA, USA
© Christine A. Mallin 2009
All rights reserved. No part of this publication may be reproduced, stored 
in a retrieval system or transmitted in any form or by any means, electronic, 
mechanical or photocopying, recording, or otherwise without the prior 
permission of the publisher.
Published by
Edward Elgar Publishing Limited
The Lypiatts
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Cheltenham
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UK
Edward Elgar Publishing, Inc.
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A catalogue record for this book is available from the British Library
Library of Congress Control Number: 2009930869
ISBN 978 1 84844 043 2
Printed and bound by MPG Books Group, UK
Contents
List of f gures  vii
List of tables  viii
List of contributors  ix
Introduction and overview  1
Christine A. Mallin
PART I  C  SR IN EUROPE
  1  C  SR and integrated triple bottom line reporting in Italy:
case study evidence  9
  Andrea Melis, Silvia Carta and Silvia Del Rio
  2  C  SR in Spain: examples of some practices  40
  María Sacristán Navarro and Silvia Gómez Ansón
  3  S  ticking to core values: the case of The Body Shop  59
  Bert van de Ven, André Nijhof and Ronald Jeurissen
PART II  C  SR IN CENTRAL AND EASTERN EUROPEAN 
COUNTRIES
  4  C  SR in Russia  81
  Alexander Settles, Olga Melitonyan and James Gillies
  5  R  esponsible business in Polish economic practice: the
experiences of the Camela S.A. Factory of Clothing Inserts  98
 Izabela Koładkiewicz
PART III  CSR IN ASIA AND AUSTRALIA
  6  C  SR dynamics in South Korea and Japan: a comparative
analysis 123
  Seungho Choi and Ruth V. Aguilera
  7  P  ulp, politics, process and pollution: Gunns Ltd and the
Tamar Valley pulp mill  148
  Kathy Gibson and Gary O’Donovan
v
vi  Corporate social responsibility
PART IV  C  SR: ADDITIONAL DIMENSIONS
  8  A  case study of the strategic use of CSR: the American
Gaming Association and the National Center for
Responsible Gaming  177
  Kate Spilde Contreras and Donald S. Siegel
  9  A  ccounting disclosure and human rights in the oil industry  194
  Matthias Beck and Steven Toms
10  D  oes the adoption of codes of conduct marginalize labor
unions? The case of Turkey’s garment industry  216
  Melsa Ararat and Mahmut Bayazıt
11  C  SR in Islamic f nancial institutions in the Middle East  258
  Samy Nathan and Chris Pierce
Index  275
Figures
  1.1  S  abaf’s step to triple bottom line reporting in 2005  18
  1.2  S  abaf and its stakeholders  20
  1.3  A  dded value allocation  26
  2.1  C  orporate governance ratings by country (Europe)  41
  2.2  W  omen in the boardroom by country (Europe, 2006)  44
  2.3  W  omen in the boardroom by country (Europe, 2007)  44
  6.1  A  nalysis of the actor-centered approach in CSR  127
  9.1  B  raybrooke and Lindblom’s diagram of decision types  196
  9.2  A  verage sales by involvement in areas of severe human
rights abuse  203
  9.3  A  verage sales by involvement in areas of severe human
rights abuse (number of countries)  204
  9.4  A  verage sales by involvement in areas of severe human
rights abuse (groups of countries)  204
  9.5  A  verage sales by involvement in areas of severe human
rights abuse (excluding outlier)  205
  9.6  A  mount of CSD reporting by topic and by involvement in
areas of severe human rights abuse (excluding outlier)  206
  9.7  S  hare of CSD reporting by topic for dif erent companies by 
involvement in areas of severe human rights abuse  207
10.1  A  nalytical framework of factors af ecting the adoption of
CoC 26
11.1  T  he framework for Shari’ah Law  264
11.2  A  n alternative Islamic framework  264
v  ii
Tables
  1.1  B  oard of directors and board committees at Sabaf S.p.a.  13
  1.2  E  volution of the structure of Sabaf’s social report  17
  1.3  E  volution of identif cation of stakeholders  21
  1.4  P  olicies, provisions and key projects  23
  1.5  H  uman capital indicators  28
  1.6  S  tructural capital indicators  29
  1.7  R  elational capital indicators  31
 1.8  S ocial indicators  32
 1.9  E  nvironmental indicators  33
  2.1  R  esponsible index ratings  42
 5.1  B  enef ts provided by Camela for employees and the wider
stakeholder community: summary  111
  6.1  R  ankings of social responsibility in Korea and Japan  125
  6.2  S  ocial contributions ratio in Korea and Japan  125
  6.3  C  omparison of the role of actors in formulation of CSR
between Korea and Japan  141
  7.1  F  ederal election results for Tasmania  160
  7.2  F  ederal election results for Minister for Environment
(Turnbull) and Shadow Minister for Environment (Garrett)  161
  7.3  P  otential hidden costs of the Tamar Valley pulp mill  164
10.1  T  urkey’s garment industry, descriptive statistics (2007)  228
10.2  I  nterviews with supplier f rms  231
11.1  S  tage of development of Islamic f nance in the MENA
region 259
11.2  I  slamic banking products  265
v  iii
Contributors
Ruth V. Aguilera, Associate Professor, College of Business and Institute 
of Labor and Industrial Relations, University of Illinois at Urbana-
Champaign, IL, USA.
Melsa Ararat, Director, Corporate Governance Forum of Turkey, Sabanci 
University, Turkey.
Mahmut Bayazıt, Faculty of Management, Sabanci University, Turkey.
Matthias Beck, Professor of Public Sector Management, York Management 
School, University of York, UK.
Silvia Carta, Department of Accounting and Business Economics, 
University of Cagliari, Italy.
Seungho Choi, Eli Broad Graduate School of Management, Michigan 
State University, MI, USA.
Kate Spilde Contreras, Chair, Sycuan Institute on Tribal Gaming and 
Associate Professor, School of Hospitality and Tourism Management, 
San Diego State University, San Diego, CA, USA.
Silvia Del Rio, Department of Law and Business Administration, 
University of Rome TRE, Italy.
Kathy Gibson, Senior Lecturer, University of Tasmania, Australia.
James Gillies, Dean Emeritus of the Schulich School of Business, York 
University, Toronto, Canada.
Silvia Gómez Ansón, Professor of Finance and Accounting, University of 
Oviedo, Spain.
Ronald Jeurissen, Professor of Business Ethics at Nyenrode Business 
Universiteit, and Chairman of the European Institute for Business Ethics, 
The Netherlands.
Izabela Koładkiewicz, Assistant Professor, Koźmiński University, Warsaw, 
Poland.
i  x