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Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets PDF

481 Pages·2010·4.11 MB·English
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by Craig E. Carroll| 2010| 481 pages| 4.11| English

About Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing cove

Detailed Information

Author:Craig E. Carroll
Publication Year:2010
Pages:481
Language:English
File Size:4.11
Format:PDF
Price:FREE
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