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About Corporate Reputation and Competitiveness
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
Detailed Information
| Author: | Gary Davies |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9780203218112 |
| Pages: | 287 |
| Language: | English |
| File Size: | 1.74 |
| Format: | |
| Price: | FREE |
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