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FUGELSO
(ed.) Editor : KARL FUGELSO
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Academia has never been immune to corporate culture, and, despite the
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persistent association of medievalism with escapism, perhaps never has that de
id
been more obvious than at the present moment. The six essays that open the e
vi
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volume explore precisely how financial institutions have promoted, distorted, a
v
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appropriated, resisted, and repudiated post-medieval interpretations of isa
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the Middle Ages. In the second part of the book, contributors explore is
m
medievalism in a variety of areas, juxtaposing specific case studies with
broader investigations of the discipline’s motives and methods; they include X
Charles Kingsley’s racial Anglo-Saxonism, Jessie L. Weston’s Sir Gawain, X
and the treatment of women in medievalist film. The book also includes a I
spirited response to previous ‘Studies in Medievalism’ volumes on the topic
neomedievalism.
Contributors: HArry BroWn, HenrIK AuBerT, HeLen BrooKMAn,
PAMeLA CLeMenTS, KeLLyAnn FITzPATrICK, JIL
HAnIFAn, MICHAeL r. KIGHTLey, FeLICe LIFSHITz,
LAuren S. MAyer, BrenT MoBerLey, KevIn MoBerLey, e. L. rISden,
CAroL L. roBInSon, M. J. ToSWeLL, J. ruBén vALdéS MIyAreS.
Studies in Medievalism
an imprint of Boydell & Brewer Ltd
Po Box 9, Woodbridge IP12 3dF (GB) and XXI: Corporate Medievalism
668 Mt Hope Ave, rochester ny 14620-2731 (US)
www.boydellandbrewer.com
Corporate Medievalism
Studies in Medievalism XXI
2012
Studies in Medievalism
Founded by Leslie J. Workman
Previously published volumes are listed at the back of this book
Corporate Medievalism
Edited by
Karl Fugelso
Studies in Medievalism XXI 2012
Cambridge
D. S. Brewer
© Studies in Medievalism 2012
All rights reserved. Except as permitted under current legislation
no part of this work may be photocopied, stored in a retrieval system,
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transmitted, recorded or reproduced in any form or by any means,
without the prior permission of the copyright owner
First published 2012
D. S. Brewer, Cambridge
ISBN 978–1–84384–322–1
ISSN 0738–7164
D. S. Brewer is an imprint of Boydell & Brewer Ltd
PO Box 9, Woodbridge, Suffolk IP12 3DF, UK
and of Boydell & Brewer Inc,
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A CIP catalogue record for this book is available
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Papers used by Boydell & Brewer Ltd are natural, recyclable products
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Printed and bound by
CPI Group (UK) Ltd, Croydon, CR0 4YY
Studies in
Medievalism
Founding Editor Leslie J. Workman
Editor Karl Fugelso
Advisory Board Martin Arnold (Hull)
Geraldine Barnes (Sydney)
Rolf H. Bremmer, Jr. (Leiden)
William Calin (Florida)
A. E. Christa Canitz (New Brunswick, Canada)
Philip Cardew (South Bank University, London)
Elizabeth Emery (Montclair State)
David Matthews (Manchester)
Gwendolyn Morgan (Montana State)
Ulrich Müller (Salzburg)
Nils Holger Petersen (Copenhagen)
Tom Shippey (Saint Louis)
Clare A. Simmons (Ohio State)
John Simons (Lincoln)
Paul Szarmach (Western Michigan)
Toshiyuki Takamiya (Keio)
Jane Toswell (Western Ontario)
Richard Utz (Western Michigan)
Kathleen Verduin (Hope College, Michigan)
Andrew Wawn (Leeds)
Studies in Medievalism provides an interdisciplinary medium of exchange for scholars in all
fields, including the visual and other arts, concerned with any aspect of the post-medieval idea
and study of the Middle Ages and the influence, both scholarly and popular, of this study on
Western society after 1500.
Studies in Medievalism is published by Boydell & Brewer, Ltd., P.O. Box 9, Woodbridge,
Suffolk IP12 3DF, UK; Boydell & Brewer, Inc., 668 Mt. Hope Avenue, Rochester, NY 14620,
USA. Orders and inquiries about back issues should be addressed to Boydell & Brewer at
the appropriate office.
For a copy of the style sheet and for inquiries about Studies in Medievalism, please contact
the editor, Karl Fugelso, at the Dept. of Art+Design, Art History, and Art Education, Towson
University, 3103 Center for the Arts, 8000 York Rd, Towson, MD 21252–0001, USA, tel.
410–704–2805, fax 410–704–2810 ATTN: Fugelso, e-mail <[email protected]>. All
submissions should be sent to him as e-mail attachments in Word.
Acknowledgments
The device on the title page comes from the title page of Des Knaben Wunderhorn: Alte
deutsche Lieder, edited by L. Achim von Arnim and Clemens Brentano (Heidelberg and
Frankfurt, 1806).
The epigraph is from an unpublished paper by Lord Acton, written about 1859 and printed
in Herbert Butterfield, Man on His Past (Cambridge: Cambridge University Press, 1955), 212.
Studies in
Medievalism
Editorial Note Karl Fugelso xi
I: Corporate Medievalism: Some Perspective(s)
Lives of Total Dedication? Medieval and Modern M. J. Toswell 1
Corporate Identity
Reincorporating the Medieval: Morality, Kevin Moberly and 11
Chivalry, and Honor in Post-Financial-Meltdown Brent Moberly
Corporate Revisionism
Medievalism and Representations of KellyAnn Fitzpatrick and 27
Corporate Identity Jil Hanifan
Knights of the Ownership Society: Economic Harry Brown 37
Inequality and Medievalist Film
A Corporate Neo-Beowulf: Ready or Not, E. L. Risden 49
Here We Come
Unsettled Accounts: Corporate Culture and Lauryn S. Mayer 57
George R. R. Martin’s Fetish Medievalism
II: Interpretations
Historicizing Neumatic Notation: Eduardo Henrik Aubert 65
Medieval Neumes as Cultural Artifacts
of Early Modern Times
Hereward the Dane and the English, But Not Michael R. Kightley 89
the Saxon: Kingsley’s Racial Anglo-Saxonism
From Romance to Ritual: Jessie L. Weston’s Helen Brookman 119
Gawain
The Cinematic Sign of the Grail J. Rubén Valdés Miyares 145
Destructive Dominae: Women and Vengeance Felice Lifshitz 161
in Medievalist Films
III. Response
Neomedievalism Unplugged Pamela Clements and 191
Carol L. Robinson
Notes on Contributors 207
Volume XXI 2012
Two great principles divide the world, and contend for the master, antiquity
and the middle ages. These are the two civilizations that have preceded us,
the two elements of which ours is composed. All political as well as religious
questions reduce themselves practically to this. This is the great dualism that
runs through our society.
Lord Acton
