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About Corporate Hospitality bei Sportevents: Konzeption eines Wirkungsmodells (Event- und Impaktforschung)
Stefan Walzel erarbeitet ein konsistentes Evaluationsmodell der Corporate Hospitality mit Fokus auf die beziehungstheoretischen Konzepte der affektiven und konativen Wirkungen und schl?gt auf dieser Basis alternative Forschungsdesigns zur empirischen Effizienzmessung von Corporate Hospitality bei Sportevents vor.
Detailed Information
| Author: | Stefan Walzel |
|---|---|
| Publication Year: | 2011 |
| ISBN: | 9783834932167 |
| Pages: | 217 |
| Language: | German |
| File Size: | 1.288 |
| Format: | |
| Price: | FREE |
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