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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders PDF

232 Pages·2014·5.06 MB·English
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by Witold J. Henisz| 2014| 232 pages| 5.06| English

About Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their coll

Detailed Information

Author:Witold J. Henisz
Publication Year:2014
Pages:232
Language:English
File Size:5.06
Format:PDF
Price:FREE
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