Corporate Agility: A Revolutionary New Model for Competing in a Flat World

288 Pages·2007·2.36 MB·English

by  Charles Grantham

Corporate Agility
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CORPORATE
Agility
A Revolutionary New Model for
Competing in a Flat World
Charles E. Grantham
James P. Ware
Cory Williamson
AMERICAN MANAGEMENT ASSOCIATION
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco •
Shanghai • Tokyo • Toronto • Washington, D.C.
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PAGEiii
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LibraryofCongressCataloging-in-PublicationData
Grantham,CharlesE.
Corporateagility:arevolutionarynewmodelforcompetinginaflatworld/
CharlesE.Grantham,JamesP.Ware,CoryWilliamson.
p. cm.
Includesbibliographicalreferencesandindex.
ISBN-13:978-0-8144-0911-4
ISBN-10:0-8144-0911-3
1.Strategicplanning. 2.Organizationalchange. 3.Organizational
effectiveness. I.Ware,JamesP. II.Williamson,Cory. III.Title.
HD30.28.G7219 2007
658.4(cid:2)012—dc22
2007025306
(cid:2)2007CharlesE.Grantham,JamesP.Ware,CoryWilliamson.
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PrintedintheUnitedStatesofAmerica.
Thispublicationmaynotbereproduced,storedinaretrievalsystem,ortransmittedinwholeorinpart,
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Broadway,NewYork,NY10019.
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C O N T E N T S
Acknowledgments ix
Introduction 1
CHAPTER 1
More Corporate Agility, Less Corporate Real Estate 5
PuttingWorkplaceStrategiesinPlace 6
JonesLangLaSalle 10
SprintNextel 16
Hewlett-Packard 19
CHAPTER 2
The Three Major Business Challenges: Costs, Labor, and
Innovation 27
CHAPTER 3
Reducing Fixed Operating Costs 31
ReducingtheCorporateRealEstateFootprint: 33
AdditionalMeansofCRECostReduction 54
ReconfiguringCRE 58
GreenBuilding 68
ChoosingaLocation 75
OutsourcingLaborCosts 77
SpherionContingentWorkforceCaseStudy 79
v
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vi Contents
CHAPTER 4
Attracting and Retaining Human Talent 87
GlobalDemographicTrends 87
EducationalTrends 91
KnowledgeManagement 93
AttractionandRetentionofLabor 96
MeaningfulWork 104
CHAPTER 5
Innovation and Survival 109
TechnologyandInnovation 111
CompanyCultureandInnovation 116
InnovationandtheWorkplace 120
UnderConstruction 124
InnovationandtheWorkforce 126
PlantingtheSeedsofInnovation 127
CHAPTER 6
The Virtual Workforce 129
TheHistoryofWork 129
TheDistributedWorkforce 134
ResistancetotheDistributedWorkforce 142
Assessment 153
Productivity 157
CHAPTER 7
Offices Without Walls 161
TheWorkplaceoftheFuture 161
WorkplaceStrategy 175
TheLive/WorkProject 181
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Contents vii
ThirdPlaces 187
BusinessCommunityCenters 189
CHAPTER 8
The Well-Designed Workplace 193
TheSevenHallmarksoftheProductiveWorkplace 201
TheSevenHallmarksExemplified 207
IAInteriorArchitects 213
CHAPTER 9
Collaborative Strategic Management 219
ASystemsApproach 220
WhatDoesCollaborativeStrategicManagementLookLike? 222
TheWorkplace/WorkforceTransformationProgram 229
WrappingItAllUp 238
CHAPTER 10
Achieving Corporate Agility 239
WhyNow?ChangeIsMoreDramaticThanEver 240
WhyNow?BecausetheClockIsAlreadyTicking 242
WhyNow?TechnologyIsReshapingOurWorkWorld 243
LeadershipandStrategy 244
QuestionsYouShouldBeAsking 246
QuestionsforanAgileOrganization 247
ProceedingtoAnswertheQuestions 248
ANewWayofLookingatOrganizations 249
FinalThought 252
Afterword 253
Notes 255
Index 261
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A C K N O W L E D G M E N T S
No book about collaborative strategic management could be written by a
single author—or even by a team of three. Our names may be on the cover,
but this bookwas written by a host of senior executives, managing directors,
and business professionals with whom we’ve worked and from whom we’ve
learnedovermany,manyyears.
Thatsaid,we’dliketopickafewfacesoutofthecrowd,andwewantto
begin by acknowledging the extensive support this project received from our
many good friends at Jones Lang LaSalle and Herman Miller. We simply
could not have written this book without the help of Debra Moritz and her
colleagues at Jones Lang LaSalle. Nor would these pages have been written
without the help of Jill Duncan at Herman Miller. Jill believed in our ideas
from the very beginning and brought our project to Herman Miller’s Joanie
Reid,whoseactivesponsorshipopenedmanydoorsforus.Manythankstoall
of you, both for your faith in the project and for your willingness to share
your experiences and your insights about corporate real estate, workplace
design,humanresources,informationtechnology,andstrategicmanagement.
We’dalsoliketoparticularlythankcertainmembersoftheFutureofWork
community—Len Pilon of Herman Miller; Dan Johnson and Sasha Lacey at
Accenture; Renee Leach, Chris Hood, and Ed Nolan at H-P; Kevin Kamp-
schroer of the General Services Administration; Donna Biskys and Sue Reidy
at Agilent Technologies; Brian Sherwood at Boeing; Tom Baker of Johnson
Controls;GloriaYoungattheCityofSanFrancisco,MarkLautmanofForest
City Covington,andDianeColesatScan HealthPlan.
Beyond that inner circle of Future of Work members, we’d also like to
acknowledge Buzz Buzzanco, Loretta Penn, and Gail Blount at Spherion;
Charemon Tovar at Sprint Nextel; Mark Gribbons at IA Interior Architects;
and the folks at WIRED West Michigan. We’re also grateful to Prentice
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