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About Content Marketing
The document provides guidance on planning efficient content marketing campaigns. It recommends forming an editorial board with representatives from different departments to coordinate content production and distribution. The board should meet quarterly to plan campaigns around key themes, product updates, events, and major content assets ("pillars"). When planning these campaigns, the document stresses focusing on customers' interests and problems rather than just product features. It also advises aligning content with other initiatives like events to maximize impact.
Detailed Information
| Author: | ['Alex Trejo'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 34 |
| Language: | English |
| Format: | |
| Price: | FREE |
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