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About Contemporary Research in E-marketing, Volume 1, 2004
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.
Detailed Information
| Author: | Sandeep Krishnamurthy |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9781591403746 |
| Pages: | 359 |
| Language: | English |
| File Size: | 5.2 |
| Format: | |
| Price: | FREE |
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