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About Contact Me at Kgalmai@student - Umuc.edu For Tutorial: Study Case Analysis Bank of America: Mobile Banking
This document analyzes Bank of America's (BofA) adoption of mobile banking. It discusses how BofA introduced online banking in the 1990s and mobile banking in 2007. While customers were initially hesitant of the new technologies due to security and usability concerns, mobile banking grew rapidly to millions of users. The key issue is how BofA can effectively manage mobile banking to benefit both customers and profits. Potential alternatives include increasing the functionality of the existing mobile app or building new customized apps for specific customer segments.
Detailed Information
| Author: | ['ABC XYZ'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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