Consumers of ethnic apparel and textile crafts from alternative trading organizations

303 Pages·2016·5.27 MB·English

Retrospective Theses and Dissertations
1994
Consumers of ethnic apparel and textile crafts from
alternative trading organizations
Marsha Ann Casselman Dickson
Iowa State University
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Dickson, Marsha Ann Casselman, "Consumers of ethnic apparel and textile crafts from alternative trading organizations " (1994).
Retrospective Theses and Dissertations. 10597.
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Consumers of ethnic apparel and textile crafts from alternative
trading organizations
Dickson, Marsha Ann Casselman, Ph.D.
Iowa State University, 1994
Copyright ©1994 by Dickson, Marsha Ann Cassehuan. All rights reserved.
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Consumers of ethnic apparel and textile crafts from
alternative trading organizations
by
Marsha Ann Casselman Dickson
A Dissertation Submitted to the
Graduate Faculty in Partial Fulfillment of the
Requirements for the Degree of
DOCTOR OF PHILOSOPHY
Department: Textiles and Clothing
Major: Textiles and Clothing
Approved:
Signature was redacted for privacy.
In Chargé of Major Work
Signature was redacted for privacy.
For the Major Department
Signature was redacted for privacy.
For th^Ùraduate College
Iowa State University
Ames, Iowa
1994
Copyright ©Marsha Ann Casselman Dickson, 1994. All rights reserved.
il
In memory of my father, Donald Max Casselman
(November 12, 1921 - April 21, 1993).
iii
TABLE OF CONTENTS
LIST OF TABLES vii
LIST OF FIGURES x
ACKNOWLEDGMENTS xi
ABSTRACT xii
CHAPTER 1; INTRODUCTION 1
Background 1
Brief History of Socially Responsible Business 2
Alternative Trading Organizations: An Outlet for
Responsible Consumption 4
Pueblo to People 5
Importance of Craft Production in Guatemala 6
Consumers of Crafts 8
Purpose 9
Objectives 9
Phase 1 10
Phase 2 10
Assumption 11
Limitations 11
Definitions 11
Relevance to Larger Multi-Phase Project 12
Organization of Dissertation 13
CHAPTER 2: LITERATURE REVIEW 15
Organizational Framework 15
Multiattribute Modeling 18
Expectancy-Va lue Model 19
Extended Models 22
Dependent Variables: Purchase Behavior 24
Individual Differences Influencing the Decision Process 25
Personal Values 25
Defining and Measuring Values 25
Other Measures of Values 26
Personal Values and Consumer Behavior 27
Values and Clothing Consumer Behavior 30
Hypothesis 31
General Attitudes Affecting Purchase Decisions 31
Latin American Involvement 32
Hypothesis 34
Altruism 34
Frequency and situations of altruism 35
Issues in altruism research 36
Altruistic consumer behavior 37
iv
Socially responsible consumer behavior 38
Hypothesis 40
Alternative Evaluation 41
Evaluative Criteria 41
Intrinsic and Extrinsic Evaluative Criteria 41
Levels of Abstraction 43
Categorization of Evaluative Criteria 45
Aesthetic criteria 45
Usefulness criteria 46
Performance and quality criteria 46
Expressive criteria 48
Extrinsic criteria 49
Evaluative Criteria for Textile Craft Purchases 51
Hypotheses 53
Perceptions of Mail-Order Risk 53
Types of Risk 54
Hypothesis 57
Summary of Research 57
CHAPTER 3: METHOD 59
Sample 59
Questionnaire Development 61
Preliminary Research: Focus Group and Interviews 62
Dependent Variables 64
Past Purchase Behavior 64
Future Purchase Intentions 64
Independent Variables 65
Personal Values 65
Latin American Involvement 68
Altruism 69
Clothing Evaluative Criteria 71
Dual questions 74
Question wording 75
Scaling 76
Perceptions of Mail-Order Risk 78.^
Other Topics of Interest 79
Pretest 80
Questionnaire Format 81
Procedures 81
Telephone Screening 81
Mailing Procedures 83
Data Analysis 84
Factor Analysis 85
Analysis of Group Differences 87
Predictive Data Analysis 89
Path Analysis 90
Regression Diagnostics 92
Interpretation of Path Analysis Results 92
Statement on the Use of Human Subjects 93