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About Consumers Go Mobile in CEE 2014
The document discusses the growth of mobile internet usage in Central and Eastern Europe. It notes that while mobile advertising spending is growing rapidly in many CEE countries, it still constitutes a small percentage of total online advertising budgets. Barriers to greater adoption of mobile advertising include a lack of mobile-optimized websites and proper measurement of mobile audiences. However, mobile traffic as a percentage of total internet traffic has increased from 3% to 10% over the past two years across CEE countries.
Detailed Information
| Author: | ['Davor Ivanov'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 53 |
| Language: | English |
| Format: | |
| Price: | FREE |
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