Download Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World PDF Free - Full Version
Download Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World by Bruce Philp in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp’s message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Philp knows exactly how this power can be made to work for us. Through this book he will inspire you to make every dollar you spend count. To buy less, maybe, but demand better. To make better choices. And then to speak up when you’re happy and when you’re not. Pin every one of these acts to a brand, Consumer Republic promises, and corporations will be forced to cooperate in making our way of life sustainable. Abandon brands, and we’ll surrender the marketplace to scoundrels. Take control of them, and we can save the world.
Detailed Information
| Author: | Bruce Philp |
|---|---|
| ISBN: | 9780771070020 |
| Language: | English |
| File Size: | 1.7 |
| Format: | |
| Price: | FREE |
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