Consumer psychology of tourism, hospitality and leisure

336 Pages·2004·2.625 MB·English

by  Crouch, G. I., Perdue, R. R., Timmermans, H. J. P., Uysal, M. (Eds.)

Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page i
Consumer Psychology of Tourism, Hospitality and Leisure
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Consumer Psychology of Tourism,
Hospitality and Leisure
Volume 3
Edited by
Geoffrey I. Crouch
School of Business, Faculty of Law and Management,
La Trobe University, Melbourne, Victoria 3086, Australia
Richard R. Perdue
Leeds School of Business, University of Colorado at Boulder,
Boulder, CO 80309-0419, USA
Harry J.P. Timmermans
Department of Urban Planning, Eindhoven University of Technology,
PO Box 513, 5600 MB, Eindhoven, The Netherlands
Muzaffer Uysal
Department of Hospitality and Tourism Management, Virginia Polytechnic and State
University, 362 Wallace Hall, Blacksburg, VA 24061-0429, USA
CABI Publishing
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page iv
CABI Publishing is a division of CAB International
CABI Publishing CABI Publishing
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copyright owners.
A catalogue record for this book is available from the British Library,
London, UK.
Library of Congress Cataloging-in-Publication Data
Consumer psychology of tourism, hospitality and leisure / edited by
A. G. Woodside … [et al.].
p. cm.
Includes bibliographical references.
ISBN 0-85199-322-2 (alk. paper)
1. Tourism--Psychological aspects. 2. Travelers--Psychology.
3. Hospitality industry. 4. Consumer behavior. I. Woodside, Arch
G.
G155.A1c65 1999
338.4(cid:2)791(cid:2)0019--dc21 99-31570
CIP
ISBN 0 85199 749 X
Typeset in 9pt New Baskerville by Columns Design Ltd, Reading
Printed and bound in the UK by Biddles Ltd, King’s Lynn
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page v
Contents
Contributors ix
Preface xiii
1 Building Foundations for Understanding the Consumer Psychology of Tourism, 1
Hospitality and Leisure
Geoffrey I. Crouch, Richard R. Perdue, Harry J.P. Timmermans and Muzaffer Uysal
PART1: ATTITUDES, EMOTIONSANDINFORMATIONPROCESSING
2 Profiling the One- and Two-star Hotel Guests for Targeted Segmentation Action: a 11
Descriptive Investigation of Risk Perceptions, Expectations, Disappointments and
Information Processing Tendencies
Sara Dolniˇcar
3 The Influence of Consumers’ Emotions on their Service Product Evaluation 21
Sandra Gountas and John Y. Gountas
4 Validating a Guttman-type Social Distance Scale for Explaining Residents’ 33
Attitudes towards Tourism
Maree Thyne and Andreas H. Zins
PART2: MOTIVATIONANDLEARNING
5 Motivation for Domestic Tourism: a Case Study of the Kingdom of Saudi Arabia 51
Naima B. Bogari, Geoff Crowther and Norman Marr
6 Ecotourists’ Environmental Learning Opportunity as a Source of Competitive 65
Advantage: Are Ecotourism Operators Missing the Boat with their Advertising?
Garry G. Price
PART3: CONSUMPTIONSYSTEMS
7 Domestic Leisure Traveller Consumption Systems 75
Elizabeth Cowley, Ray Spurr, Peter Robins and Arch G. Woodside
8 Tourist Activity Planning in Congested Urban Tourism Environments: Towards 91
a Game-theoretic Model and Decision Support System
Qi Han, Benedict G.C. Dellaert, W. Fred van Raaij and Harry J.P. Timmermans
v
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page vi
vi Contents
9 Comparing First-time and Repeat Visitors’ Activity Patterns in a Tourism 103
Environment
Astrid D.A.M. Kemperman, Chang-Hyeon Joh and Harry J.P. Timmermans
PART4: DECISIONANDCHOICE
10 A Study of Tourist Decision Processes: Algarve, Portugal 121
Antónia Correia and Geoffrey I. Crouch
11 The Consumption of Association Convention Sites: Preliminary Results from 135
a Study of Site Choice
Geoffrey I. Crouch and Jordan J. Louviere
12 Context and Dynamics of Social Interaction and Information Search in Decision 149
Making for Discretionary Travel
Tzung-Cheng Huan and Jay Beaman
13 A Duality in Vacation Decision Making 161
Kenneth F. Hyde
14 A Model of Vacation Choice: an Integration of Personality and Vacation Choice 169
with Leisure Constraints Theory
Robyn L. McGuiggan
15 Effects of Holiday Packaging on Tourist Decision Making: Some Preliminary 181
Results
Walaiporn Rewtrakunphaiboon and Harmen Oppewal
PART5: EXPERIENCEANDSATISFACTION
16 An Examination of the Antecedents and Consequences of Customer Satisfaction 189
Yuksel Ekinci and Ercan Sirakaya
17 First-time and Repeat Visitors to Orlando, Florida: a Comparative Analysis of 203
Destination Satisfaction
Paul Fallon and Peter Schofield
18 Aristotelian Ethical Values Within a Tourism/Hospitality Industry Context 215
Glenn F. Ross
19 The Role of Expressive and Instrumental Factors in Measuring Visitor 227
Satisfaction
Muzaffer Uysal and John Williams
PART6: MARKETSEGMENTATION
20 Profiling Airline Web Users: a Segmentation Approach 237
Joseph S. Chen and Seyou Jang
21 Towards More Thorough Data-driven Segmentation in Tourism: a Tracking 245
Framework for Exploring Segment Development
Sara Dolniˇcar
22 Sustainable Tourism and Stakeholder Groups: a Case Study of Colorado Ski 253
Resort Communities
Richard R. Perdue
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page vii
Contents vii
PART7: ATTRACTIONANDLOYALTY
23 Cultural Determinants of Tourist Intention to Return 265
Jeffery M. Caneen
24 Towards the Conceptualization of Tourism Destination Loyalty 275
Outi Niininen and Michael Riley
PART8: IMAGEANDINTERPRETATION
25 Measuring Comparative Performance of Vacation Destinations: Using Tourists’ 285
Self-reported Judgements as an Alternative Approach
Metin Kozak
26 Cross-cultural Behaviour Research in Tourism: a Case Study on Destination Image 303
Metin Kozak, Enrique Bigné, Ana González and Luisa Andreu
27 Journeys of the Imagination? The Cultural Tour Route Revealed 319
Tove Oliver
Index 333
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page ix
Contributors
Luisa Andreu, Faculty of Business and Economy Studies, Department of Management and
Marketing, University of Valencia, Avda. dels Tarongers s/n, 46022 Valencia, Spain. E-mail:
[email protected]
Jay Beaman, Auctor Consulting Associates, Ltd, 465 Andra Ct, Cheyenne, WY 82009, USA.
E-mail: [email protected]
Enrique Bigné, Faculty of Business and Economy Studies, Department of Management and
Marketing, University of Valencia, Avda dels Tarongers s/n, 46022 Valencia, Spain. E-mail:
[email protected]
Naima B. Bogari, King Abdul Aziz University, Faculty of Economics and Administration, Women’s
Campus, POBox 42804 Jeddah 21551, Saudi Arabia. E-mail: [email protected]
Jeffery M. Caneen, Brigham Young University, Laie, HI 96762, USA. E-mail:
[email protected]
Joseph S. Chen, Department of Hospitality Management, International University of Applied
Sciences, Mülheimer Strasse 38, D-53604 Bad Honnef, Germany. E-mail: j.chen@fh-bad-
honnef.de
Antónia Correia, Faculty of Economics, University of Algarve, Campus de Gambelas, 8000-117
Faro, Portugal. E-mail: [email protected]
Elizabeth Cowley, School of Marketing, University of New South Wales, Sydney, New South
Wales 2052, Australia. E-mail: [email protected]
Geoffrey I. Crouch, School of Business, Faculty of Law and Management, La Trobe University,
Melbourne, Victoria 3086, Australia. E-mail: [email protected]
Geoff Crowther, Department of Marketing, University of Huddersfield, Queensgate,
Huddersfield, W. Yorkshire HD1 3DH, UK. E-mail: [email protected]
Benedict G.C. Dellaert, Department of Marketing, Faculty of Economics and Business
Administration, Maastricht University, Maastricht, The Netherlands. E-mail:
[email protected]
Sara Dolnicˇar, School of Management, Marketing & Employment Relations, University of
Wollongong, Northfields Avenue, Wollongong, New South Wales 2522, Australia. E-mail:
[email protected]
Yuksel Ekinci, School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK.
E-mail: [email protected]
Paul Fallon, School of Leisure, Hospitality and Food Management, University of Salford,
Frederick Road, Salford M6 6PU, UK. E-mail: [email protected]
Ana González, Faculty of Business and Economy Studies, Department of Management and
Marketing, University of León, Campus de Vegazana s/n, 24071 León, Spain. E-mail:
[email protected]
ix
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page x
x Contributors
Sandra Gountas, Department of Marketing, Monash University, Melbourne, Victoria, Australia.
E-mail: [email protected]
John Y. Gountas, Bowater School, Deakin University, Geelong, Victoria, Australia. E-mail:
[email protected]
Qi Han, Department of Urban Planning, Faculty of Architecture, Building and Planning,
Eindhoven University of Technology, PO Box 513, 5600 MB, Eindhoven, The
Netherlands. E-mail: [email protected]
Tzung-Cheng Huan, Graduate Institute of Management, National Chia-yi University, 151 Lin-
Sen East Road, Chia-yi, Taiwan, R.O.C. 600. E-mail: [email protected]
Kenneth F. Hyde, Manukau Institute of Technology, Private Bag 94-006, Auckland, New
Zealand. E-mail: [email protected]
Seyou Jang, School of Tourism, Sejong University, 98 Gunja-dong, Gwangjin-ku Seoul 143-747,
South Korea. E-mail: [email protected]
Chang-Hyeon Joh, Department of Urban Planning, Eindhoven University of Technology, PO
Box 513, 5600 MB, Eindhoven, The Netherlands.
Astrid D.A.M. Kemperman, Department of Urban Planning, Eindhoven University of
Technology, PO Box 513, 5600 MB, Eindhoven, The Netherlands. E-mail:
[email protected]
Metin Kozak, School of Tourism and Hotel Management, Mugla University, 48000 Mugla,
Turkey. E-mail: [email protected]
Jordan J. Louviere, School of Marketing, University of Technology, Sydney, PO Box 123,
Broadway, New South Wales 2007, Australia. E-mail: [email protected]
Norman Marr, Department of Marketing, University of Huddersfield, Queensgate,
Huddersfield, W. Yorkshire HD1 3DH, UK. E-mail: [email protected]
Robyn L. McGuiggan, Sydney Graduate School of Management, Parramatta, New South Wales
2150, Australia. E-mail: [email protected]
Outi Niininen, School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK.
E-mail: [email protected]
Tove Oliver, Institute of Rural Studies, University of Wales, Aberystwyth SY23 3AL, UK. E-mail:
[email protected]
Harmen Oppewal, Department of Marketing, Monash University, PO Box 197, Caulfield East,
Victoria 3145, Australia. E-mail: [email protected]
Richard R. Perdue, Leeds School of Business, University of Colorado at Boulder, Boulder, CO
80309-0419, USA. E-mail: [email protected]
Garry G. Price, School of Tourism and Hospitality, La Trobe University, Bundoora,
Melbourne, Victoria 3086, Australia. E-mail: [email protected]
Walaiporn Rewtrakunphaiboon, School of Management, University of Surrey, Guildford,
Surrey GU2 7XH, UK. E-mail: [email protected]
Michael Riley, School of Management, University of Surrey, Guildford, Surrey GU2 7XH, UK.
E-mail: [email protected]
Peter Robins, Bureau of Tourism Research, GPO Box 1545, Canberra, ACT 2601, Australia.
E-mail: [email protected]
Glenn F. Ross, School of Business, James Cook University, Cairns, Queensland 4870, Australia.
E-mail: [email protected]
Peter Schofield, School of Leisure, Hospitality and Food Management, University of Salford,
Frederick Road, Salford M6 6PU, UK. E-mail: P.Schofi[email protected]
Ercan Sirakaya, Texas A&M University, 256A Francis Hall, 2261 TAMU, College Station, TX
77843-2261, USA. E-mail: [email protected]
Ray Spurr, School of Marketing, University of New South Wales, Sydney, New South Wales
2052, Australia. E-mail: [email protected]
Maree Thyne, Scottish Centre of Tourism, Aberdeen Business School, The Robert Gordon
University, Garthdee II, Garthdee Road, Aberdeen AB10 7QG, UK. E-mail: m-
[email protected]
Consumer Psych - Chap 00 Prelim 4/12/03 4:20 pm Page xi
Contributors xi
Harry J.P. Timmermans, Department of Urban Planning, Eindhoven University of Technology,
PO Box 513, 5600 MB, Eindhoven, The Netherlands. E-mail: h.j.p.timmermans
@bwk.tue.nl
Muzaffer Uysal, Department of Hospitality and Tourism Management, Virginia Polytechnic
Institute and State University, 355 Wallace Hall (0429), Blacksburg, VA 24061-0429, USA.
E-mail: [email protected]
W. Fred van Raaij, Department of Economic and Social Psychology, Faculty of Social and
Behavioural Sciences, Tilburg University, Tilburg, The Netherlands. E-mail:
[email protected]
John Williams, Department of Hotel, Restaurant, Institution Management & Dietetics, Kansas
State University, 103 Justin Hall, Manhattan, KS 66506-1404, USA. E-mail:
[email protected]
Arch G. Woodside, Carroll School of Management, Boston College, 450 Fulton Hall, 140
Commonwealth Avenue, Chestnut Hill, MA 02467-3808, USA. E-mail: [email protected]
Andreas H. Zins, Institute for Tourism and Leisure Studies, Vienna University of Economics
and Business Administration, Augasse 2–6, A-1090 Vienna, Austria. E-mail: zins@wu-
wien.ac.at