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About Consumer Buying Behaviour in Retail Chains: Case Study of Big Bazaar
This document appears to be an introduction or executive summary section of a student dissertation on consumer buying behavior at retail chains in India, using Big Bazaar as a case study. It provides background on the growth of organized retailing in India, highlights Big Bazaar as a rapidly growing retail chain, and discusses factors that influence consumer decision making processes. The introduction gives an overview of consumer buying behavior in Indian retail chains and notes that understanding this is important for retailers. It then begins discussing consumer versus customer definitions and outlines some key aspects of consumer behavior to be analyzed in the case study of Big Bazaar.
Detailed Information
| Author: | ['Sreenivas Nataraj'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 55 |
| Language: | English |
| Format: | |
| Price: | FREE |
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