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About Consumer Behaviour on Mobile Banking- A Behavioural Reasoning Theory
This report was made by, MD MUNIBUR RAHMAN, a post graduate, Amity University Haryana. FINDING OF THE STUDY The finding of the study indicates both "reasons for" and "reasons against" which have an influence on mobile banking adoption in India. In case of "reasons for" m-banking adoption, the modernisation and connectivity are the major determinant, and in "reasons against" m-banking adoption, traditional practice and awareness are the major factor.
Detailed Information
| Author: | ['02Mmr 02'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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