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Download Consumer Behaviour: A European Perspective by Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret K. Hogg in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Consumer Behaviour: A European Perspective
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.
Detailed Information
| Author: | Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret K. Hogg |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780273687528 |
| Pages: | 731 |
| Language: | English |
| File Size: | 31.125 |
| Format: | |
| Price: | FREE |
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