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About Consumer Behaviour-008-043
This document provides an introduction to consumer behavior, including: 1. Definitions of consumer behavior and what it involves, such as the psychological, social, and physical behaviors of consumers as they are aware of, evaluate, purchase, consume, and discuss products and services. 2. The meaning and definitions of key terms like consumer, factors that influence consumer behavior, and the managerial and customer perspectives of consumer behavior. 3. An overview of the objectives and structure of the document, which will cover topics like consumer demographics, lifestyles, segmentation, environmental and individual factors affecting consumers, and current consumer behavior trends.
Detailed Information
| Author: | ['Sourav Ghoshal'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 36 |
| Language: | English |
| Format: | |
| Price: | FREE |
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