Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies (Advances in Electronic Commerce)

410 Pages·2008·7.33 MB·English

Consumer Behavior,
Organizational
Development, and
Electronic Commerce:
Emerging Issues for Advancing
Modern Socioeconomies
Mehdi Khosrow-Pour
Information Resources Management Association, USA
InformatIon scIence reference
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Consumer behavior, organizational development and electronic commerce : emerging issues for advancing modern socioeconomies / Mehdi
Khowrow-Pour, editor.
p. cm.
Includes bibliographical references and index.
Summary: "This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided
by publisher.
ISBN 978-1-60566-126-1 (hardcover) -- ISBN 978-1-60566-127-8 (ebook)
1. Electronic commerce. 2. Consumer behavior. 3. Organizational change. I. Khosrowpour, Mehdi, 1951-
HF5548.32.C664 2009
658.8'72--dc22
2008022539
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is original material. The views expressed in this book are those of the authors, but not necessarily of the
publisher.
Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advacing Modern Socioeconomies is
part of the IGI Global series named Advances in Electronic Commerce (AEC) Series, ISBN: 1935-2921
If a library purchased a print copy of this publication, please go to http://www.igi-global.com/agreement for information on activating
the library's complimentary electronic access to this publication.
Advances in Electronic Commerce (AEC)
ISBN: 1935-2921
Editor-in-Chief: Mehdi Khosrow-Pour, D.B.A.
Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for
Advancing Modern Socioeconomies
Mehdi Khosrow-Pour, Information Resources Management Association, USA
Information Science Reference • copright 2008 • 354pp • H/C (ISBN: 978-1-60566-126-1) • US $195.00 (our price)
Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption
of these technological advancements, there is a need for reliable research results on e-services, outsourcing
applications, and consumer resources management. Consumer Behavior, Organizational Development, and
Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies offers readers a one-stop resource
for contemporary issues, developments, and influences in e-commerce. Through in-depth literature reviews
and inventive methodologies, academics, students, and practitioners will find this publication to be a ready
reference—suitable for university or corporate library collections and advanced coursework—for a complete
depiction of technologies and their impact on modern global socioeconomics.
Outsourcing and Offshoring of Professional Services: Business Optimization in a Global Economy
Amar Gupta, University of Arizona, USA
Information Science Reference • copyright 2008 • 438pp • H/C (ISBN: 978-1-59904-972-4) • US $180.00 (our price)
A growing number of companies are opting to perform increasing types of professional services in foreign
countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic
relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring
of Professional Services: Business Optimization in a Global Economy discusses the considerations and impli-
cations surrounding the outsourcing and offshoring of professional services, such as software development
computer-aided design, and healthcare, from multiple global perspectives. This Premier Reference Source, of-
fering industry professionals, policymakers, students, and educators with a balance between a broad overview
and detailed analysis of offshore outsourcing, is an invaluable addition to academic, research, and corporate
libraries. This publication includes a foreward by Lester C. Thurow, Jerome and Dorothy Lemelson Professor
of Management and Economics and Former Dean, MIT Sloan School of Management.
Utilizing and Managing Commerce and Services Online
Mehdi Khosrow-Pour, Information Resources Management Association, USA
CyberTech Publishing • copyright 2007 • 351pp • H/C (ISBN: 1-59140-932-2) • US $85.46 (our price)
As businesses, researchers, and practitioners look to devise new and innovative technologies in the realm of e-commerce, the human side in
contemporary organizations remains a test in the industry. Utilizing and Managing Commerce and Services Online broadens the overall body of
knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations. Utilizing and Managing
Commerce and Services Online provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts
of e-commerce technologies and advances in organizations around the world. E-commerce strategic management, leadership, organizational
behavior, development, and employee ethical issues are only a few of the challenges presented in this all-inclusive work.
The Advances in Electronic Commerce (AEC) Book Series is designed to provide comprehensive coverage and understanding of the social, cultural,
organizational, and cognitive impacts of e-commerce technologies around the world. These accounts can be viewed from the impacts of electronic com-
merce on consumer behavior, as well as the influence of e-commerce on organizational behavior, development, and management in organizations. The
secondary objective of this book series is to expand the overall body of knowledge regarding the human aspects of electronic commerce technologies and
utilization in modern business organizations, assisting researchers and practitioners to devise more effective systems for managing the human side of
e-commerce. It is through these objectives that the AEC Series seeks to make available literature on emerging research and methodologies in E-Commerce.
All audiences, students, researchers, academicians and practitioners, will find useful the breaking accounts of E-Commerce principles and will benefit
from the high-quality sources of reference this series intends to provide. By becoming a contributor to the Advances in Electronic Commerce (AEC) Book
Series , you will be granted an opportunity that few ever gain. Your work will be showcased in a collection that finds wide acceptance by both libraries
and international indexes, and it will be supported by a diverse international editorial advisory board. Given that this series is closely associated with the
Journal of Electronic Commerce in Organizations, many students, practitioners, and researchers who use the journal as a resource will now also turn to
the series to find new, salient content.
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Associate Editors
Shirley Ann Becker
Florida Institute of Technology, USA
Stephen Burgess
Victoria University, Australia
Chuleeporn Changchit
Texas A&M University - Corpus Christi, USA
Mehdi Ghods
The Boeing Company
Nikos Karacapilidis
University of Patras, Greece
Matthew H. S. Kuofie
Illinois State University, USA
Craig Parker
Deakin University, Australia

Mahesh Raisinghani
University of Dallas, USA
Joseph Sarkis
Clark University
Tom Stafford
University of Memphis, USA
Bob Travica
University of Manitoba, Canada
Vishanth Weerakkody
Brunel University, UK
Editorial Review Board
Frederic Adam Sherif Kamel
University College Cork, Ireland The American University of Cairo, Egypt
Nabeel Al-Qirim Arnold Kamis
United Arab Emirates University, UAE Suffolk University, USA
Akhilesh Bajaj Don Kerr
University of Tulsa, USA University of the Sunshine Coast, Australia
Qiyang Chen Weidong Kou
Montclair State University, USA Xidian University, PR China
Bishwajit Choudhary In Lee
Norwegian Banks/Payments Western Illinois University
and Clearing Centre Ltd., Norway
Marilyn Littman
Vincent Cho Nova Southeastern University, USA
The Hong Kong Polytechnic University, Hong Kong
Chang Liu
William Cheng-Chung Chu Northern Illinois University, USA
TungHai University, R.O. China
Scott J. Lloyd
Subhasish Dasgupta University of Rhode Island, USA
George Washington University, USA
Ross Malaga
John Gallaugher University of Maryland, USA
Boston College, USA
Donna McCloskey
Aryya Gangopadhyay Widener University, USA
University of Maryland, USA
Ido Millet
Steven Sheng-Uei Guan Pennsylvania State University, USA
Brunel University, UK
George Washington University, USA Somendra Pant
Clarkson University, USA
Payam Hanafizadeh
Allameh Tabataba’i University (ATU), Tehran, Iran Jana Polgar
Monash University, Australia
Thomas Jackson
Loughborough University, UK Mohammed Quaddus
Curtin University, Australia
Ric Jentzsch
University of Canberra, Australia Aurelio Ravarini
Universita Cattaneo, Italy
Ali Salehnia Judith Symonds
South Dakota State University, USA Auckland University of Technology, New Zealand
Ada Scupola A.R. Venkatachalam
Roskilde University, Denmark University of New Hampshire
Juergen Seitz Matt Warren
University of Cooperative Education, Germany Deakin University, Australia
Sushil Sharma Charles Watkins
Ball State University, USA Villa Julie College
Pnina Soffer Wita Wojtkowski
Haifa University, Israel Boise State University, USA
Troy Strader Minnie Yi-Miin Yen
Drake University, USA University of Alaska, USA
Ramesh Subramanian Ira Yermish
Quinnipiac University, USA St. Joseph’s University
Fay Sudweeks Xun Yi
Murdoch University, Australia Victoria University, Australia
Vijayan Sugumaran Arkady Zaslavsky
Oakland University, USA Monash University, Australia
Reima Suomi
Turku School of Economics, Finland
Table of Contents
Preface................................................................................................................................................xviii
Chapter I
Consumer-to-Consumer.Electronic.Commerce:.An.Emerging.Stream.of.Research...............................1
Kiku Jones, University of Tulsa, USA
Lori N. K. Leonard, University of Tulsa, USA
Chapter II
Online.Consumers’.Switching.Behavior:.A.Buyer-Seller.Relationship.Perspective.............................18
. Dahui Li, University of Minnesota Duluth, USA
Glenn J. Browne, Texas Tech University, USA
James C. Wetherbe, Texas Tech University, USA
Chapter III
From.High.Tech.to.High.Touch:.The.Effects.of.Perceived.Touch.on..
Online.Customers’.Intention.to.Return..................................................................................................30
Hong-Mei Chen, University of Hawaii, USA
Qimei Chen, University of Hawaii, USA
Rick Kazman, University of Hawaii, USA
Chapter IV
A.Movie.E-Shop.Recommendation.Model.Based.on.Web.Usage.and.Ontological.Data......................51
. Andreas Aresti, University of Patras, Greece
Penelope Markellou, University of Patras, Greece
Ioanna Mousourouli, University of Patras, Greece
Spiros Sirmakessis, Technological Education Institute of Messolonghi, Greece
Athanasios Tsakalidis, University of Patras, Greece
Chapter V
Search.Engine.Optimization.an.Action.Research.Project:.Initial.Results.
and.Two.Year.Follow-Up.......................................................................................................................69
Ross A. Malaga, Montclair State University, USA
Chapter VI
A Flow Theory Integrated Model of Web IS Success ...........................................................................86
Edward J. Garrity, Canisius College, USA
Yong Jin Kim, Sogang University, South Korea & State University of New York at
Binghamton, USA
Joseph B. O’Donnell, Canisius College, USA
Cheul Rhee, State University of New York at Buffalo, USA
G. Lawrence Sanders, State University of New York at Buffalo, USA
Chapter VII
Evolving a Strategy for Web-Based Shopping Systems .....................................................................107
Changsu Kim, Yeungnam University, Korea
Robert D. Galliers, Bentley College, USA & London School of Economics, UK
Kyung Hoon Yang, University of Wisconsin-La Crosse, USA
Jaekyung Kim, University of Nebraska-Lincoln, USA
Chapter VIII
A Review of Single-Item Internet Auction Literature and a Model for Future Research ...................124
Jeff Baker, Texas Tech University, USA
Jaeki Song, Texas Tech University, USA
Chapter IX
Changing IT Skills: The Impact of Sourcing Strategies on In-House Capability
Requirements ......................................................................................................................................148
Christine V. Bullen, Stevens Institute of Technology, USA
Thomas Abraham, Kean University, USA
Kevin Gallagher, Northern Kentucky University, USA
Kate M. Kaiser, Marquette University, USA
Judith C. Simon, University of Memphis, USA
Chapter X
Understanding Outsourcing of Web-Based Applications in Organizations:
The Case of E-Insurance .....................................................................................................................171
Teuta Cata, Northern Kentucky University, USA
Chapter XI
Business Process Outsourcing Modeling ............................................................................................188
Lai Xu, SAP Research, Switzerland
Paul de Vrieze, SAP Research, Switzerland
Chapter XII
Innovative Technological Paradigms for Corporate Offshoring .........................................................207
Tapasya Patki, GGSIP University, New Delhi
A. B. Patki, Government of India, New Delhi
Chapter XIII
Factors Influencing the Extent of Deployment of Electronic Commerce
for Small- and Medium-Sized Enterprises ..........................................................................................229
Sandy Chong, Curtin University of Technology, Australia
Graham Pervan, Curtin University of Technology, Australia
Chapter XIV
Barriers to E-Commerce Adoption in SMEs: A Comparison of the Perception of Barriers
in a Developed and a Developing Country .........................................................................................256
Robert C. MacGregor, University of Wollongong, Australia
Mira Kartiwi, University of Wollongong, Australia
Chapter XV
A Parallel Methodology for Reduction of Coupling in Distributed
Business-to-Business E-Commerce Transactions ...............................................................................277
Anthony Mark Orme, Athens State University, USA
Letha H. Etzkorn, University of Alabama, USA
Chapter XVI
E-Business Triggers: Further Insights into Barriers and Facilitators amongst
Ghanaian Non-Traditional Exporters (NTEs) .....................................................................................294
Olav Sorensen, Aalborg University, Denmark
Robert Hinson, Aalborg University, Denmark
Chapter XVII
Organizational Motivation and Interorganizational Systems Adoption Process:
Empirical Evaluation in the Australian Automotive Industry .............................................................311
Md. Mahbubur Rahim, Monash University, Australia
Graeme Shanks, Monash University, Australia
Robert Johnston, The University of Melbourne, Australia
Pradip Sarker, RMIT University, Australia
Chapter XVIII
Inter-Organizational E-Commerce in Healthcare Services: The Case of Global
Teleradiology ......................................................................................................................................328
Arjun Kalyanpur, Teleradiology Solutions, India
Firoz Latif, Teleradiology Solutions, India
Sanjay Saini, Harvard Medical School, USA
Surendra Sarnikar, University of Arizona, USA
Compilation of References ...............................................................................................................338
About the Contributors ....................................................................................................................375
Index ...................................................................................................................................................384