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About Consumer Behavior of Bread and Its Influence On "Supply Chain Management" An Innovative Approach
This research paper examines factors contributing to changes in consumer habits regarding processed bread and how these factors relate to supply chain management. The paper conducted a survey of 155 processed bread consumers to identify key factors influencing consumer behavior and product development. An exploratory factor analysis identified six factors: product availability, nutritional quality, product development, information search, purchase decisions based on product development, and willingness to pay. The study aims to help companies understand consumer needs to improve product development and supply chain processes.
Detailed Information
| Author: | ['Aliirshad10'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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