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About Consumer Behavior in The Process of Purchasing Tourism Product - in Social Media
This document discusses consumer behavior in the process of purchasing tourism products in social media. It begins by providing context on the increased use of social media and its role as a marketing tool. The document then examines how social media usage affects consumer behavior prior to and during the different stages of purchasing a tourism product. Specifically, it explores the relationship between social media usage and consumer behavior in the consider, evaluate, buy, and advocate stages of the tourism product purchasing process. The study found a positive relationship between social media usage and consumer behavior in both the pre-purchase and post-purchase stages of the tourism product purchasing process.
Detailed Information
| Author: | ['Theresia Lukita Oktarisa'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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