Consumer Acceptance of Genetically Modified Foods (Cabi Publishing)

247 Pages·2004·1.12 MB·English

by  R. E. Evenson

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Consumer Acceptance of Genetically Modified Foods
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Consumer Acceptance of
Genetically Modified Foods
Edited by
Robert E. Evenson
Economic Growth Center
Department of Economics
Yale University
Connecticut, USA
and
Vittorio Santaniello
Dipartimento di Economia e Istituzioni
Universita degli Studi Roma ‘Tor Vergata’
Rome, Italy
CABI Publishing
Consumer - Chap 00 Prelims 5/3/04 15:54 Page iv
CABI Publishing is a division of CAB International
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© CAB International 2004. All rights reserved. No part of this publication may
be reproduced in any form or by any means, electronically, mechanically, by
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A catalogue record for this book is available from the British Library,
London, UK.
Library of Congress Cataloging-in-Publication Data
Consumer acceptance of genetically modified foods / edited by Robert E.
Evenson and Vittorio Santaniello.
p. cm.
Includes bibliographical references and index.
ISBN 0-85199-747-3 (alk. paper)
1. Genetically modified foods. 2. Food--Biotechnology. 3. Consumers’
preferences. 4. Food preferences. I. Evenson, Robert E. (Robert Eugene),
1934- II. Santaniello, V.
TP248.65.F66C66 2004
381(cid:2).45664--dc22
2003018019
ISBN 0 85199 747 3
Typeset in 9pt Souvenir by Columns Design Ltd, Reading
Printed and bound in the UK by Biddles Ltd, King’s Lynn
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Contents
Contributors vii
Acknowledgements ix
Introduction xi
PART I: STUDIES UTILIZING PRICE AND EXPENDITURE DATA
1 Do Agricultural Commodity Prices Respond to GMO Bans? 1
Joe L. Parcell and Nicholas G. Kalaitzandonakes
2 Consumer Acceptance and Labelling of GMOs in Food Products: 9
a Study of Fluid Milk Demand
Kristin Kiesel, David Buschena and Vincent Smith
3 Consumer Purchasing Behaviour towards GM Foods in 23
The Netherlands
Leonie Marks, Nicholas G. Kalaitzandonakes and Steven Vickner
PART II: STUDIES UTILIZING EXPERIMENTAL METHODS
4. The Welfare Effects of Implementing Mandatory GM Labelling 41
in the USA
Wallace E. Huffman, Matthew Rousu, Jason F. Shogren and
Abebayehu Tegene
5 Using Simulated Test Marketing to Examine Purchase Interest in Food 53
Products that are Positioned as GMO-free
Marianne McGarry Wolf, Angela Stephens and Nicci Pedrazzi
PART III: STUDIES UTILIZING WILLINGNESS-TO-PAY METHODS
6. Measuring the Value of GM Traits: the Theory and Practice of 61
Willingness-to-pay Analysis
Simbo Olubobokun and Peter W.B. Phillips
7. Willingness to Pay for GM Food Labelling in New Zealand 73
William Kaye-Blake, Kathryn Bicknell and Charles Lamb
v
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vi Contents
8 Contingent Valuation of Breakfast Cereals Made of Non-biotech 83
Ingredients
Wanki Moon and Siva Balasubramanian
9 A Comparative Analysis of Consumer Acceptance of GM Foods in 95
Norway and in the USA
Wen D. Chern and Kyrre Rickertsen
10Comparing Consumer Responses toward GM Foods in Japan and 111
Norway
Jill J. McCluskey, Kristine M. Grimsrud and Thomas I. Wahl
11Willingness to Pay for GM Foods: Results from a Public Survey in 117
the USA
Hsin-Yi Chen and Wen S. Chern
PART IV: STUDIES OF CONSUMER ACCEPTANCE
12A Comparison of Consumer Attitudes Towards GM Food in Italy and 131
the USA
Marianne McGarry Wolf, Paola Bertolini and Jacob Parker-Garcia
13Consumer Attitudes Towards GM Food in Ireland and the USA 143
Marianne McGarry Wolf, Juliana McDonnell, Christine Domegan and
Heidi Yount
14Attitudes toward GM Food in Colombia 155
Douglas Pachico and Marianne McGarry Wolf
15Consumer Acceptance and Development Perspectives of Functional 163
Food in Germany
Heiko Dustmann and H. Weindlmaier
16Factors Explaining Opposition to GMOs in France and the Rest of 169
Europe
Sylvie Bonny
PART V: STUDIES OF ECONOMIC CONSEQUENCES
17Introducing Novel Protein Foods in the EU: Economic and 189
Environmental Impacts
Xueqin Zhu, Ekko van Ierland and Justus Wesseler
18Consumer Attitudes Towards GM Foods: the Modelling of Preference 209
Changes
Chantal Pohl Nielsen, Karen Thierfelder and Sherman Robinson
Index 231
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Contributors
Balasubramanian, S., Department of Marketing, Southern Illinois University, Carbondale, IL
62901, USA.
Bertolini, P., Dip. Economia Politica, Facolt`a di Economia, Moderna, Italy.
Bicknell, K., Commerce Division, PO Box 84, Lincoln University, Canterbury 8150, New
Zealand.
Bonny, S., INRA, UMR d’Economie Publique INRA-INAPG, BP1, 78850 Grignon, France.
Buschene, D., Department of Agricultural Economics, Montana State University, Bozeman,
MT 59717, USA.
Chen, H.-Y., Department of Agricultural, Environmental, and Development Economics, The
Ohio State University, Agricultural Admin Building, 2120 Fyffe Road, Columbus, OH
43210-1067, USA.
Chern, W.S., Department of Agricultural, Environmental, and Development Economics, The
Ohio State University, Agricultural Admin Building, 2120 Fyffe Road, Columbus, OH
43210-1067, USA.
Domegan, C., National University of Ireland, Galway, Ireland.
Dustmann, H., Forschungszentrum für Milch und Lebensmittel Weihenstephan, Technische
Universität, München, Germany.
Grimsrud, K.M., Department of Food Sciences, University of Guelph, Ontario, Canada N1G
2W1.
Huffman, W.E., Department of Economics, Iowa State University, Ames, IA 50011, USA.
Kalaitzandonakes, N.G., The Economics and Management of Agrobiotechnology Center
(EMAC), University of Missouri-Columbia, Columbia, MO 65211, USA.
Kaye-Blake, W., Commerce Division, PO Box 84, Lincoln University, Canterbury 8150, New
Zealand.
Kiesel, K., Department of Agricultural Economics, Montana State University, Bozeman, MT
59717, USA.
Lamb, C., Commerce Division, PO Box 84, Lincoln University, Canterbury 8150, New
Zealand
Marks, L., The Economics and Management of Agrobiotechnology Center (EMAC), University
of Missouri-Columbia, Columbia, MO 65211, USA.
McCluskey, J.J., Department of Agricultural Economics, Washington State University, 211J
Hubert Hall, Pullman, WA 99163, USA.
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viii Contributors
McDonnell, J., National University of Ireland, Galway, Ireland.
Moon, W., Department of Agribusiness Economics, Southern Illinois University, Carbondale,
IL 62901, USA.
Nielsen, C.P., Danish Institute of Agricultural and Fisheries Economics, Rolighedsvej 25,
1958 Frederiksberg C, Denmark.
Olubobokum, S., Department of Agricultural Economics, University of Saskatchewan, 51
Campus Drive, Saskatoon, Canada S7W 5AB.
Pachico, D., International Center for Tropical Agriculture (CIAT), AA 6713, Cali, Colombia.
Parcell, J.L., The Economics and Management of Agrobiotechnology Center (EMAC),
University of Missouri-Columbia, Columbia, MO 65211, USA.
Parker-Garcia, J., Agribusiness Department, California Polytechnic State University, San
Luis Obispo, CA 93407, USA
Pedrazzi, N., Agribusiness Department, California Polytechnic State University, San Luis
Obispo, CA 93407, USA.
Phillips, P.W.B., Department of Agricultural Economics, University of Saskatchewan, 51
Campus Drive, Saskatoon, Canada S7W 5AB.
Rickertsen, K., Department of Economics and Social Sciences, Agricultural University of
Norway, Aas, Norway.
Robinson, S., International Food Policy Research Institute, 2033K Street NW, Washington,
DC 20006, USA.
Rousu, M., RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709,
USA.
Shogren, J.F., Department of Economics and Finance, University of Wyoming, Laramie, WY
82070, USA.
Smith, V., Department of Agricultural Economics, Montana State University, Bozeman, MT
59717, USA.
Stephens, A., Agribusiness Department, California Polytechnic State University, San Luis
Obispo, CA 93407, USA.
Tegene, A., Food and Rural Economics Division, Economic Research Service, US Department
of Agriculture, Washington, DC 20036, USA.
Thierfelder, K., US Naval Academy, USA.
van Ierland, E., Environmental Economics and Natural Resources Group, Wageningen
University, Hollandsweg 1, 6706 KN, Wageningen, The Netherlands.
Vickner, S., Department of Agricultural Economics, 400 Charles E. Barnhart Bldg, University
of Kentucky, Lexington, KY 40546-0276, USA.
Wahl, T.I., International Marketing Program for Agricultural Commodities and Trade
(IMPACT) Center, Washington State University, Hulbert Hall, Rm 123, PO Box 646214,
Pullman, WA 99164-6210, USA.
Weindlmaier, H., Forschungszentrum für Milch und Lebensmittel Weihenstephan, Technische
Universität, München, Germany.
Wesseler, J., Environmental Economics and Natural Resources Group, Wageningen
University, Hollandsweg 1, 6706 KN, Wageningen, The Netherlands.
Wolf, M.M., Agribusiness Department, California Polytechnic State University, San Luis
Obispo, CA 93407, USA.
Yount, H., Agribusiness Department, California Polytechnic State University, San Luis
Obispo, CA 93407, USA.
Zhu, X., Environmental Economics and Natural Resources Group, Wageningen University,
Hollandsweg 1, 6706 KN, Wageningen, The Netherlands.
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Acknowledgements
The chapters in this volume were originally presented at the Sixth International Conference of
the International Consortium on Agricultural Biotechnology Research (ICABR), held at Ravello,
Italy, in July 2002. They have since been edited and revised.
The editors acknowledge sponsorship by the following:
● CEIS – University of Rome ‘Tor Vergata’
● Economic Growth Center, Yale University
ix