Consistently focused on the user: Bosch Power Tools achieves strong growth once again in 2015 ...

137 Pages·2016·6.54 MB·English

23. June 2016
[ 01 ] Consistently focused on the user:
Bosch Power Tools achieves strong growth once again
in 2015
Increased turnover in all regions
[ 02 ]
Innovation designed for the user: Bosch Power Tools
make work easier
Speech by
- Henning von Boxberg,
President of the Power Tools Division
- Henk Becker, Member of the executive management of
the Power Tools Division of Robert Bosch GmbH
on the occasion of the press conference in Leinfelden on
3rd March 2016
[ 03 ]
Consistently focused on the user: Bosch Power Tools
achieves strong growth once again in 2015
Speech by Henning von Boxberg,
President of the Power Tools Division
of Robert Bosch GmbH
on the occasion of the press conference
in Leinfelden on 3rd March 2016
[ 04 ] World's first for do-it-yourselfers:
'NanoBlade' saw blade technology from Bosch
Effortless sawing with high precision
[ 05 ] Easy-to-use allrounders for do-it-yourselfers:
New multi-tools by Bosch
Robert Bosch GmbH
Featuring Starlock universal mounting system for the first
P.O.Box 10 60 50
time 70049 Stuttgart
Corporate Communications
[ 06 ] Lightweight, compact and powerful:
Head: Dr. Christoph Zemelka
The new impact drills from Bosch
Press forum:
The right tool for every DIY application www.bosch-presse.de
23. June 2016
[ 07 ] The most handy cordless drill/driver in the world:
EasyDrill 12 from Bosch for do-it-yourselfers
Up to 150 screws with one battery charge
[ 08 ] Handy tool with a shiny appearance:
A new look for the Bosch Zamo
Newly designed laser measure
[ 09 ] Simplify precise alignment for DIY enthusiasts:
New Quigo cross line laser from Bosch
Optimized functions and a wider range of applications
[ 10 ] A handy tool:
Just 12 centimeters long: new Skil cordless
screwdriver
Easy and convenient to use
[ 11 ] Increased control for more precise work results:
Powerful multifunction tool from Skil
Multiple applications with just one tool
[ 12 ] Expansion of the inductive charging system:
10.8 V 'Wireless Charging' batteries from Bosch
Increased productivity and flexibility for tradespeople
[ 13 ] Even higher performance and precision:
Starlock accessories for multi-cutters by Bosch
Universal mounting system, unique accessories
[ 14 ] Even more power and control for professionals:
Four new Bosch hammers in the two-kilogram class
Rotary hammers now featuring 'KickBack Control'
Robert Bosch GmbH
P.O.Box 10 60 50
[ 15 ] With the universal Starlock mounting system: 70049 Stuttgart
New multi-cutters from Bosch for professionals
Corporate Communications
More precise results due to optimized mounting system
Head: Dr. Christoph Zemelka
Press forum:
[ 16 ] Combines three apps in one: www.bosch-presse.de
New Bosch Measuring Master App for professionals
Document measured values easily and quickly
23. June 2016
[ 17 ] Makes finding the right product easy:
Bosch Pocket Assistant - product identification for
professionals
Easy operation by smartphone
[ 18 ] Customizable by app:
Bosch networks power tools
Additional new "Connectivity" products for professionals
[ 19 ] Easy-to-use, efficient, durable:
The new generation of Bosch cordless screwdrivers for
professionals
Eight powerful models for increased flexibility in trade work
[ 20 ] Exceptionally ergonomic:
New Bosch saber saws for professionals
Functional equipment for a wide range of applications
Robert Bosch GmbH
P.O.Box 10 60 50
70049 Stuttgart
Corporate Communications
Head: Dr. Christoph Zemelka
Press forum:
www.bosch-presse.de
Press release

PI9187
Consistently focused on the user:
March 3, 2016
Bosch Power Tools achieves strong growth
PI 9187 PT MS
once again in 2015
Increased turnover in all regions

 New record: Around 50 million power tools sold for the first time
 Market leader: Bosch Power Tools is growing faster than the market
 Strategic growth segments: Innovation, online and emerging markets

Leinfelden – Bosch Power Tools experienced strong growth once again in 2015,
with turnover rising to 4.5 billion euros. Nominally, this amounts to a growth of ten
percent, or five percent in local currency. “We sold around 50 million power tools
in 2015 – more than ever before,” said Henning von Boxberg, President of Bosch
Power Tools, at the annual press conference in Leinfelden. “Our success is
based on consistently focusing on the user. We know what their needs are – in
particular, making work easier for do-it-yourselfers, and productivity for trades-
people – and so we can offer the users suitable solutions.” One third of the turn-
over generated by Bosch Power Tools in 2015 was in innovative products and
services which have been on the market for less than two years. “We are also
well-positioned for the future. We see opportunities for growth in emerging mar-
kets and online in particular – for example with online sales and with our increas-
ingly connected products.”

Growth in all regions
With a growth rate of more than five percent, Bosch Power Tools grew more than
the market once again in 2015, which grew four percent. In Europe, the increase
in turnover was five percent in local currency, primarily driven by Germany with a
17 percent growth. Turnover rose by 12 percent in North America. Despite lower
growth in Brazil, Russia and China, the Bosch division grew in all continents, with
a three percent increase in turnover in Latin America and five percent in the Asia-
Pacific region. Africa was the continent on which Bosch achieved the greatest
growth with 15 percent. Overall, Bosch Power Tools generated around 85 per-
cent of its turnover for 2015 outside Germany. The importance of emerging mar-
kets continues to grow. Bosch promotes growth by providing robust power tools

Robert Bosch GmbH E-mail [email protected] Corporate Communications,
Postfach 10 60 50 Phone [phone] Brand Management, and Sustainability
D-70049 Stuttgart Fax [phone] Senior Vice President: Dr. Christoph Zemelka
www.bosch-press.com
PI9187
that are easy to operate and meet specific local requirements, making it easier
for users to make the switch from hand tools to power tools.

Success due to innovative products
Innovative strength is an important basis for the success of Bosch Power Tools.
In 2016, Bosch is introducing a brand new saw blade technology for do-it-your-
selfers in the form of ‘NanoBlades’: This technology is based on a saw blade with
a revolving micro-chain. It consists of chain links which are only four millimeters
in size ‒ similar to a chainsaw, only smaller. The revolving chain means that the
pendulum movement which is typical of jigsaws and saber saws, featuring high
vibrations and saw blade running, is no longer required. “With this saw, Bosch is
taking sawing to the next level,” said von Boxberg. “Our ‘NanoBlades’ allow any
user to saw particularly easily and precisely and produce exact right angles while
doing so.”

Consistently focused on users
Easy-to-use products for everyone – this is standard that Bosch Power Tools
aims to meet, including measuring tools. In the past two years, the division has
brought an entire tool family of laser measures onto the market, featuring self-
explanatory single-button operation. In doing so, they have created a new mar-
ket. Bosch has sold a total of more than two million of these tools since they were
introduced onto the market at the end of 2013. Bosch Power Tools demonstrates
that it is consistently focused on users by introducing many new accessories for
the multifunction tools. “We're now making it particularly easy for users to change
accessories. They can be changed in the same way as a ski binding – the ac-
cessory is secured in just one click,” said von Boxberg. Bosch is introducing the
new system into both the professional and DIY range.

Intelligent products make work easier for users
An important factor in Bosch's market success is its expertise in using technology
to provide users with additional benefits. For example, Bosch sensors are used in
impact drills and rotary hammers for both do-it-yourselfers and tradespeople to
reduce the risk of injury caused by kickback. A prominent example of the user-
oriented use of sensors is the Indego robotic lawnmower. Its tried-and-tested
‘Logicut’ navigation system for systematic mowing in parallel lines saves time: It
makes the mower 30 percent faster than conventional robotic lawnmowers.

Innovative products for construction sites
Speed, flexibility and professionalism – these are the requirements that today's
tradespeople must meet. Bosch helps them do so with solutions such as the
‘Wireless Charging System’ for charging cordless tools inductively. “We are con-
sistently extending the ‘Wireless Charging System’. In future, we will also be of-
Page 2 of 4
PI9187
fering our compact yet powerful 10.8 volt class with inductive batteries,” said
Henk Becker, who is responsible for development, production, quality and also
for power tools and measuring technology for professionals and do-it-yourselfers
at Bosch Power Tools. “This allows us to help tradespeople to increase their
productivity.”

Connected products with added value
Connected measuring tools which make documentation significantly easier are
also contributing to increased productivity, namely two laser measures and the
GIS 1000 C Professional thermo detector, which Bosch introduced into its pro-
fessional range for temperature measurement last year. A joint app will be intro-
duced in future for these tools that can be connected with smartphones, which
will digitally record, organize and process all measured values: the Measuring
Master App. Its functions are aimed at optimizing workflow, simplifying processes
and eliminating manual transfer errors.

Another new release is the Bosch Pocket Assistant, which will make finding the
right tool or accessory easier for tradespeople by means of a smartphone. It
helps users achieve the required results in only three steps: the user opens the
Bosch Pocket Assistant, scans the Bosch product or accessory packaging using
their smartphone and immediately receives all of the available information about
the product. This is made possible by a pattern recognition function, which Bosch
Power Tools is the first manufacturer in the world to implement in this form. It
combines various technologies, such as image and text recognition, so ensuring
that reliable results are obtained. The Bosch Pocket Assistant goes one step fur-
ther: it not only recognizes the scanned product, it also gives recommendations
on which accessories are best suited to which products.

Additional new Connectivity products for professionals
“Bosch not only has taken advantage of the ability to connect electronic devices
to the Internet, but also of the increasing use of smartphones in order to provide
professionals with innovative solutions and products,” said Henk Becker. In fu-
ture, tradespeople will be able to integrate a Bluetooth module which will allow
them to individually configure their tools using the app. The long-term goal is to
connect all of Bosch's professional power tools and thus to offer users an even
higher level of convenience – and to increase their productivity. The first tools
with the integrable Bluetooth module will be available from autumn 2016 on-
wards.
Page 3 of 4
PI9187
Bosch Power Tools is number one worldwide in the power tools, accessories
and measuring tools business segments, in DIY garden tools it is number one in
Europe. The division has a workforce of roughly 20,000 associates at 38 loca-
tions in 17 countries.

Press photos: 1-PT-21959, 1-PT-21960

Contact person for press inquiries:
Robert Bosch GmbH
Martin Steinlehner
Phone: [phone]
E-mail: [email protected]

The Power Tools Division of the Bosch Group is one of the world’s leading providers for power
tools, power tool accessories and measuring tools. In 2015, its roughly 20,000 associates gen-
erated sales of 4.5 billion euros, about 85 percent of which outside of Germany. With brands
such as Bosch, Skil and Dremel, the division stands for customer focus and great engineering
progress. The core success factors are innovative strength and pace of innovation. The divi-
sion generated about one third of its sales in 2015 with products that have been on the market
for less than two years. In 2016, Bosch Power Tools will again launch more than 100 new
products onto the German market in its four business segments power tools, accessories,
measuring tools and garden tools.

The Bosch Group is a leading global supplier of technology and services. It employs roughly
375,000 associates worldwide (as of December 31, 2015). According to preliminary figures,
the company generated sales of more than 70 billion euros in 2015. Its operations are divided
into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and
Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its
roughly 440 subsidiaries and regional companies in some 60 countries. If its sales and service
partners are included, then Bosch is represented in roughly 150 countries. This worldwide de-
velopment, manufacturing, and sales network is the foundation for further growth. The Bosch
Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quali-
ty of life worldwide with products and services that are innovative and spark enthusiasm. In
short, Bosch creates technology that is “Invented for life.”

Additional information is available online at www.bosch.com, www.bosch-press.com, twit-
ter.com/BoschPresse

Page 4 of 4
Press Photo 1-PT-21959-e
PI9187
Bildtext | Caption
Bosch-Geschäftsbereich Power Tools Pressebild-Nr.
Press Photo No.
Umsatzwachstum 2015 1-PT-21959-e

zu Presse-Information
Bosch Power Tools Division
See Press Release

PI9187
Sales growth in 2015
Nachdruck für redaktionelle
Zwecke honorarfrei mit Vermerk
„Foto: Bosch”
Reproduction for press purposes
free of charge with credit
“Picture: Bosch”
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com
Press Photo 1-PT-21960-e
PI9187
Bildtext | Caption
Bosch-Geschäftsbereich Power Tools Pressebild-Nr.
Press Photo No.
Wechselkursbereinigtes Umsatzwachstum 2015 nach Regionen 1-PT-21960-e

zu Presse-Information
Bosch Power Tools Division
See Press Release

PI9187
Sales growth in local currency by region in 2015
Nachdruck für redaktionelle
Zwecke honorarfrei mit Vermerk
„Foto: Bosch”
Reproduction for press purposes
free of charge with credit
“Picture: Bosch”
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com
RF00266
March 3, 2016
RF 00266-d PT MS

Innovation designed for the user:
Bosch Power Tools make work easier

Speech by
 Henning von Boxberg,
President of the Power Tools Division

 Henk Becker,
Member of the executive management

of the Power Tools Division
of Robert Bosch GmbH
on the occasion of the press conference
in Leinfelden on 3rd March 2016

Check against delivery.
Robert Bosch GmbH
Postfach 10 60 50
70049 Stuttgart, Germany

Corporate Communications,
Brand Management,
and Sustainability
E-mail
[email protected]
Phone: [phone]
Fax: [phone] 5188012

Senior Management: Dr. Christoph
Zemelka
www.bosch-press.com