CONFERENCE PROCEEDINGS – ICIEMC 2016 Technology and Human Capital

470 Pages·2016·38.69 MB·English

CONFERENCE PROCEEDINGS – ICIEMC 2016

Conference Theme
Technology and Human Capital: New Business and
Competitiveness Models
3rd International Conference on Innovation and Entrepreneurship in Marketing
& Consumer Behaviour (ICIEMC) – 2016

Technology and Human Capital: New Business and Competitiveness Models
Lisbon, May 20-21, 2016

Title:
Technology and Human Capital: New Business and Competitiveness Models

1.st Edition: May, 2016
Irina Saur-Amaral, Maria do Carmo Leal,
Editors:
Raquel Reis Soares, Rui Cruz
Universidade Europeia
Edition: Quinta do Bom Nome, Estrada da Correia 53,
1500-210 Lisboa, Portugal
Design: Irina Saur-Amaral
e-ISBN: 978-989-20-6718-6

All rights reserved
The contents of the papers are the sole responsibility of the respective authors
ORGANIZING COMMITTEE
Conference Managers
Irina Saur-Amaral, Maria do Carmo Leal, Raquel Reis Soares, Rui Cruz

Submissions Coordinator
Irina Saur-Amaral

SCIENTIFIC COMMITTEE
Alexander Kofinas (University of Bedforshire, UK)
Ana Maria Soares (Universidade do Minho, Portugal)
Anabela Rodrigues (IPAM – The Marketing School, Portugal)
Andrew James (Manchester Business School, United Kingdom)
Antónia Correia (Universidade Europeia, Portugal)
António Giangrego (IESEG, France)
Bruno Sousa (IPCA & ISAG, Portugal)
Bruno Woeran (Lappeenranta University of Technology, Finland)
Carlos Melo Brito (Universidade do Porto, Portugal)
Carlos Cabral Cardoso (Universidade do Porto, Portugal)
Carmen Lages (Universidade Nova de Lisboa, Portugal)
Christina Maslach (UC Berkley, USA)
Cidália Neves (IPAM – The Marketing School, Portugal)
David de Prado Diez (Universidad de Santiago de Compostela, Spain)
Diana Dias (Universidade Europeia, Portugal)
Dora Martins (IPP, Portugal)
Elisa Alén Gonzalez (Universidade de Vigo, Spain)
Elisabeth Kastenholz (Universidade de Aveiro, Portugal)
Fernando Doral Fabregas (Universidad Europea, Spain)
Filipe Castro Soeiro (Universidade Europeia, Portugal)
Helena Alves (Universidade da Beira Interior, Portugal)
Henri Simula (Aalto University, Finland)
Iain Bitrain (ISPIM, United Kingdom)
Iain Cameron (UK Commission of Employment and Skills, United Kingdom)
Irina Saur-Amaral (Universidade Europeia, Portugal)
João Paulo Pereira (Portugal)
João Vieira da Cunha (Universidade Europeia, Portugal)
José Santos (Universidade do Algarve, Portugal)
Lapo Mola (Skema Business School, France)
Luis Filipe Lages (Universidade Nova de Lisboa, Portugal)
Luísa Agante (IPAM – The Marketing School, Portugal)
Jean Charles Zozzoli (Universidade Federal de Alagoas, Brazil)
João Leitão (IST, Portugal)
Khaleel Malik (Manchester Business School, United Kingdom)
Manuel Laranja (ISEG, Portugal)
Madalena Pereira (Universidade da Beira Interior, Portugal)
Margarida Mascarenhas (IST, Portugal)
Margarida Santos (Universidade do Algarve, Portugal)
Maria José Aguilar Madeira (Universidade da Beira Interior, Portugal)
Maria José Sousa (Universidade Europeia, Portugal)
Mário Raposo (Universidade da Beira Interior, Portugal)
Marisa Salanova (Universitat Jaume I, Spain)
Marta Ferreira Dias (Universidade de Aveiro, Portugal)
Michael Dell (Ratio Strategy & Innovation Consulting, Austria)
Michael Leiter (USA)
Minoo Farhangmehr (Universidade do Minho, Portugal)
Oleg Feygenson (Gen3 Partners, Russia)
Paulo Águas (Universidade do Algarve, Portugal)
Raquel Oliveira (ISPAB, Portugal)
Raquel Soares (Universidade Europeia, Portugal)
Rui Miguel (Universidade da Beira Interior, Portugal)
Steven Dhondt (TNO, Netherlands)
Teresa Aragonez (IPAM – The Marketing School, Portugal)
Valter Cardim (IADE – Creative University, Portugal)
Wilmar B. Schaufeli (Utrecht University, Netherlands)
REVIEWERS’ BOARD
Amélia Carvalho, Faculty of Economics, Porto
Ana Cristina Antunes, ESCS – IPL
Antónia Correia, CEFAGE, University of Algarve and Universidade Europeia
Albérico Rosário, Instituto Superior de Línguas e Administração – Santarém
Alexandre Ueno, UFSC / EGC
Armando Luis Vieira, Universidade Aveiro – DEGEIT
Ana Teresa Machado, ESCS-IPL
Ana Dias Daniel, Universidade de Aveiro
Anabela Mesquita Sarmento, ISCAP – Politécnico do Porto
Beatriz Casais, Faculty of Economics, University of Porto
Benilde Reis, Universidade da Beira Interior
Bruno Sousa, IPCA
Carlos Silva, University of the Azores
Clara Fernandes, Universidade da Beira Interior
Maria da Conceição Marques, ISCAC Coimbra Business School
Cláudia Seabra, Instituto Politécnico de Viseu
Daniele Warken, LOGO UFSC
Dinka Zlateva, South-West University “Neofit”, Blagoevgrad, Bulgaria
Evânia Mariano de Paula, Universidade Federal Fluminense
João Farinha, Universidade Europeia
Elena Stavrova, South-West University “Neofit Rilski”, Blagoevgrad, Bulgaria
Fernando Doral, Universidad Europea
Flavio Tiago, UAC
Irina Saur-Amaral, Universidade Europeia
Inma Rodríguez-Ardura, Open University of Catalonia (Universitat Oberta de Catalunya)
Isabel Miguel, ISLA – Instituto Superior de Gestão e Administração de Santarém
Ítalo Brener, CEPEAD/UFMG
Ivanka Vassenska, South-West University
José Abrantes, Polytechnic Institute of Viseu
João Leitão, University of Beira Interior
José Filipe Macedo, ISCAP – Politécnico do Porto
Laura Juarez, Universidad Europea
Liliana Ribeiro, University of Beira Interior
Lourdes Rivero Gutiérrez, Universidad Rey Juan Carlos
Luis Miguel, ISCTE-IUL
Luciano Diniz, CEFET-MG
Lucilene Gomes, University of Minho
Marcelo Oliveira, Universidade Europeia
Margarida Vicente, Instituto Politécnico de Viseu
Maria João Forte, Universidade Europeia
Maria Antunes, Instituto Politécnico de Viseu
Maria Madeira, Universidade da Beira Interior
Maria Isabel Roque, Universidade Europeia
Maria José Sousa, Universidade Europeia
Mariana Pita, University of Aveiro
Marina Lima, University of Minho
Meysam Moayery, DEUSTO UNIVRSITY
Marlusa Gosling, CEPEAD/UFMG
Mohammed Montasser, Oman Tourism College
Miguel Martin Davila, Universidade Rey Juan Carlos
Maura Véras, PUC-SP
Mariana Vieira Martins, Universidade de Aveiro, DLC
Mariya Stankova, South-West University
Nelson Gomes, Universidade de Lisboa
Nuno Fortes, Instituto Politécnico de Coimbra, ESTGOH
Oliver Coelho, Universidad Europea de Madrid
Patrick Veiga, UFSC
Paulo Silva, Instituto Politécnico de Viseu
Pedro Matos, Universidade Europeia
Pedro Souza, Federal University of Sergipe
João Araújo, Universidade do Minho
Mariana Leones, Universidade do Minho
Milena Stoyanova, South-West University “Neofit Rilski”
Paulo Jorge Gonçalves, ISCAP – Politécnico do Porto
Preslav Dimitrov, South-West University “Neofit Rilski”
Raquel R. Soares, Universidade Europeia
Rui Cruz, Universidade Europeia
Sandra Rech, UDESC
Sara Sousa, Universidade Europeia
Sandra Miranda, ESCS-IPL
Sílvia Cavalinhos, ISCTE-IUL
Sílvia Araújo, Universidade do Minho
Tereza Afonso, Universidade do Minho
Teresa Ferreira, Institute of Business Management e Instituto Politécnico de Viana do Castelo
Thiago Janning, LOGO UFSC
Valter Cardim, IADE-U
TECHNOLOGY AND HUMAN CAPITAL: NEW BUSINESS AND
COMPETITIVENESS MODELS

The 3rd edition of ICIEMC was dedicated to Technology and Human Capital: New Business and
Competitiveness Models.
On October 17th, 2015, the Economist warned of the challenge raised by the ‘machines’ to knowledge
workers. The “ability to advance the frontiers of knowledge” was no longer an exclusive privilege of
highly paid professionals, they argue.
In this possible scenario, where technology is global and increasingly more ubiquitous, where the
Internet of Things allows completely different possibilities, the question is: how should companies
adapt their business models to integrate technological development while valuing human capital?
This was the specific challenge of our 2016 conference, and perspectives were sought from
multidisciplinary fields.
The academic contributions accepted after a double-blind review process appear in alphabetical
order, using the first name of the first author. We hope that you, reader, may find some of them useful
for your research.

Irina Saur-Amaral, Maria do Carmo Leal, Raquel Reis Soares & Rui Cruz (Editors)
TABLE OF CONTENTS
Paper Page
Determinantes da intenção de utilização de serviços de comunicações móveis na Guiné- 7
Bissau: Um estudo empírico aplicado ao mercado de internet móvel
Abdel Jaquité; Nuno Fortes, Instituto Politécnico de Coimbra, ESTGOH
Quality Evaluation of Critical Regions of Organ Harvesting Service in Portugal 25
Albérico Rosário, ISLA – Santarém; Rui Cruz, Universidade Europeia; Isabel Miguel; ISLA -
Santarém
A gestão da maturidade da Inovação como estratégia competitiva para o crescimento de 34
empresas de bens de capital
Alexandre Ueno, UFSC / EGC; Neri Santos, UFSC / EGC
Drivers of Customer Brand Engagement in Social Media 49
Amélia Carvalho, FEP – University of Porto
Assessing Corporate Social Responsibility Perceived Image 59
Ana Brochado, ISCTE-IUL & BRU-IU, Fernando Brochado, ISEG, William Saung Woo Kang
(ISCTE-IUL)
The art of engagement: Brands on social networks 70
Ana Cristina Antunes; Sandra Miranda; Ana Teresa Machado, ESCS-IPL
The tipping-point of academic spin-offs: the case of Veniam 84
Ana Dias Daniel; Mariana Pita, University of Aveiro
The Quality of Business Relationships in the Tourism System: An Imaginary Organisation 93
Approach
Armando Luis Vieira; Carlos Costa; Arthur Araújo, Universidade de Aveiro -
DEGEIT/GOVCOPP
Tailoring in contemporary times: Handmade tailoring and industrial tailoring a study case 115
Benilde Reis; Madalena Pereira; Rui Miguel, UBI
A afetividade e o processo de tomada de decisão no turismo de peregrinação: caminhos de 127
Santiago
Bruno Sousa, IPCA; Beatriz Casais, University of Minho & FEP – University of Porto;
Alexandra Malheiro, IPCA – Polytechnic Institute of Cávado and Ave; Cláudia Simões, EEG
- University of Minho
An approach on place attachment, involvement and satisfaction in cross-border tourist 138
regions
Bruno Sousa, IPCA; Cláudia Simões, EEG - University of Minho
Paper Page
Luxury Consumer: Empirical analysis of Consumer Perceptions. The case of Portuguese 147
Tailoring
Cidalia Neves, IPAM; Lourdes Gutierrez, Universidad Rey Juan Carlos; Miguel Martin
Davila, Universidade Rey Juan Carlos
Fashion Design as Entrepreneurship: New Challenges and New Opportunities 161
Clara Fernandes; Maria Madeira; Maria Pereira; José Lucas; Rui Miguel, UBI
A Análise SWOT aplicada ao Branding Territorial: estudo da metodologia TXM aplicada à 170
marca turística de Florianópolis
Daniele Warken, LOGO UFSC; Luiz Salomão Gomez, UFSC; Thiago Janning, LOGO UFSC
O tecnostress e as características individuais: uma abordagem com modelos de equações 180
estruturais
Danilo Marchiori, UBI - NECE; Emerson Mainardes, Fucape Business School; Ricardo
Rodrigues, UBI - NECE
Financial Innovations and Banking Value Chain Channels of Distribution 192
Dinka Zlateva, South-West University "Neofit", Blagoevgrad, Bulgaria; Elena Stavrova*,
South-West University "Neofit Rilski", Blagoevgrad, Bulgaria
Some keys to improve loyalty towards hedonic social networks 206
Fernando Doral-Fábregas, Universidad Europea; Inma Rodríguez-Ardura; Antoni
Meseguer-Artola, Open University of Catalonia
Consumidores verdes: tendências europeias 215
Flavio Tiago; Maria Teresa Tiago; Carlos Silva, University of the Azores
Lazer urbano: Transformative Service Research e a Experiência de Consumo do Espaço 226
Público em Belo Horizonte
Ítalo Brener; Marlusa Gosling, CEPEAD/UFMG
Localização e Produção Digital Multilingue: relato de uma experiência com a ESN Minho 235
João Araújo; Mariana Leones; Sílvia Araújo; Tereza Afonso, Universidade do Minho
How Trust is affected by a Leader’s failure on his role? 249
João Farinha; Maria José Sousa, Universidade Europeia
Estudio de los indices de marca pais más relevantes: el turismo como elemento esencial 259
Laura Juarez, Universidad Europea
Online Consumer Behavior of Mass Customized Apparel: A Proposed Model 267
Liliana Ribeiro; Paulo Duarte; Rui Miguel, UBI