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Comunicación perceptual PDF

2018·5.0123 MB·other
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by Alberto Morales Gutiérrez| 2018| 5.0123| other

About Comunicación perceptual

La comunicación perceptual se presenta como un modelo disruptivo que se construye a partir de premisas no consideradas en el pasado y que genera un remezón en la manera como se definen e interpretan los grupos objetivos; pone en tela de juicio el concepto de la realidad y aborda los marcos conceptuales, los relatos dominantes, las narrativas y los símbolos, como las nuevas herramientas e insumos para la construcción del mensaje.

Detailed Information

Author:Alberto Morales Gutiérrez
Publication Year:2018
ISBN:9585414341
Language:other
File Size:5.0123
Format:PDF
Price:FREE
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