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Complete Idiot's Guide to Brand Management PDF

336 Pages·2001·28.632 MB·English
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by MBA, Patricia F. Nicolino| 2001| 336 pages| 28.632| English

About Complete Idiot's Guide to Brand Management

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

Detailed Information

Author:MBA, Patricia F. Nicolino
Publication Year:2001
ISBN:9780028639925
Pages:336
Language:English
File Size:28.632
Format:PDF
Price:FREE
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