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About Compare and Contrast Approaches Taken by H M Zara and Benetton in Their Supply Chain Management
This document provides an overview of approaches taken by H&M, Benetton and Zara to manage their supply chains. It discusses concepts related to fast fashion supply chains and strategies like lean, agile and hybrid approaches. The document analyzes how each company - Zara, H&M and Benetton - has adopted its own specific supply chain management strategy according to its market niche and products. It concludes that a hybrid strategy balancing lean and agile approaches is most suitable for fast fashion companies.
Detailed Information
| Author: | ['Izaskun Ruiz de Vergara'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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