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Commonsense Direct & Digital Marketing PDF

448 Pages·2007·6.044 MB·English
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by Drayton Bird| 2007| 448 pages| 6.044| English

About Commonsense Direct & Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Detailed Information

Author:Drayton Bird
Publication Year:2007
ISBN:9780749452070
Pages:448
Language:English
File Size:6.044
Format:PDF
Price:FREE
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