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Commonsense Direct and Digital Marketing PDF

449 Pages·2007·6.308 MB·English
by  Bird D.
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by Bird D.| 2007| 449 pages| 6.308| English

About Commonsense Direct and Digital Marketing

As part of a practically based book series aimed at middle and senior level business managers, this first paperback edition of a guide initially published in 1982 demystifies positioning, media (examples included), birthing ideas, and other aspects of direct marketing in a conversational tone. Bird, a veteran British direct marketer who now runs his own company, concludes that it is time for the field to go full circle in favor of generalists over specialists.

Detailed Information

Author:Bird D.
Publication Year:2007
Pages:449
Language:English
File Size:6.308
Format:PDF
Price:FREE
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