Table Of Content0
H
-o Vl
0 CJ
z
N
-o
0
-1'-
V1
0
0
"'
On the Macintosh
From Desktop to Print Shop
KIM &S UNNY BAKER
_,,
RANDOM HOUSE
ELEClRONIC PUBUSHING
New York
I
Color Publishing on the Macintosh
Copyright © 1992 by Kim Baker and Sunny Baker
All rights reserved under International and Pan-American Copyright Conventions.
Published in the United States by Random House, Inc., New York, and
simultaneously in Canada by Random House of Canada, Ltd.
Manufactured in the United States of America.
98765432 24689753 23456789
First edition
Library of Congress Cataloging-in-Publication Data
Baker, Kim, 1955-
Color Publishing on the Macintosh: from desktop to print shop I by Kim Baker &
Sunny Baker.
p. em.
Includes bibliographical references and index.
ISBN 0-679-73977-7: $45.00
1. Desktop publishing. 2. Macintosh (computer)-programming. 3. Color computer
graphics. I. Baker, Sunny. II Tide.
Z286.D47B35 1992
686.2'3042-dc20 91-47960
CIP
The authors and publisher have used their best efforts in preparing this book, the disk accompanying this
book, and the programs and data contained therein. However, the authors and publisher make no war
ranties of any kind, express or implied, with regard to the documentation or programs or data contained
in this book or disk, and specifically disclaim without limitation, any implied warranties of merchantabil
ity and fitness for a particular purpose with respect to the disk, the programs and/or data contained there
in, program listings in the book and/or the techniques described in the book. In no event shall the author
or publisher be responsible or liable for any loss of profit or any other commercial damages, including
but not limited to special, incidental, consequential or any other damages in connection with or arising
out of furnishing, performance, or use of this book or the programs or data.
Credits
Book layout and production: Andrea Star Greitzer & Terry Kelley
PageWorks, Inc. 36 J. F. K. Street, Cambridge, MA 02138
Image on page 301 Copyright© 1989, 1990 by Teaching Publishing Services, Inc.
Trademarks
A number of entered words in which we have reason to believe trademark, service mark, or other propri
etary rights may exist have been designated as such by use of initial capitalization. However, no attempt
has been made to designate as trademarks or service marks all personal computer words or terms in which
proprietary rights might exist. The inclusion, exclusion or definition of a word or term is not intended to
affect, or to express any judgment on, the validity or legal status of any proprietary right which may be
claimed in that word or term.
'
DEDICATION
This book is dedicated ro the countless engineers, prepress professionals, service
bureaus, prim shops, and color publishers using their knowledge and hard work to
produce quality color publications on the Macintosh. It's because of their efforts and
dedication that the state of the arr is continually advancing.
ACKNOWLEDGMENTS
The authors would like to give special thanks to the following people for their out
standing contributions to this book:
Michael Mellin, Publisher at Random House Electronic Publishing, Steven J. Bennett
of The Bennett Information Group, and Mike Snell of the Michael Snell Literary
Agency-for believing in this book and helping make it happen.
Julie Ann O'Leary and Jane Mellin, our editors at Random House, for their persis
tence and enthusiasm on the project.
The gang at InfoComp/Connecting Point in Chandler, Arizona, especially Jim
Steinacker, Greg Larsen, and Tim Conrad, who provided technical advice, equipment
loans, and speedy repairs.
Grant Hall of American Color, who really knows his stuff when it comes to electronic
prepress.
Ellen Addington of Webcrafters, who helped with explanations on a number of real
world service bureau questions and problems.
Dave Shough of Digitech, who contributed his time answering a myriad of questions.
v
vi COLOR PUBLISHING ON THE MACINTOSH
Steve Holliger of S. J. Pierce & Company and Michael Thorne of Technical
Publishing Services, who both provided contacts and information, and answered
obscure questions for us.
Woods Litho, and Frank Woods in particular, who brought a new meaning to the
phrase "high-quality printing" with the company's 600-lines-per-inch printing process.
Colby Foote and Steve England of Color Masters, who put high-end prepress links
into perspective for us.
Norm Atkin of LaserT ypesetting for his insights on service bureau operations.
Julie Thompson, our efficient assistant, who helped assemble and proof the initial
manuscript.
Sally, Kristy Jo, and Joe Staron-just for being there.
Our appreciation also goes to the many people in the companies listed in the Sources
section at the back of the book, who contributed products, technical notes, and
expertise.
Of course, for any omissions or inconsistencies in the book, we take full responsibility.
Contents
Preface
LX
Introduction Now, Create Color Documents Right on Your Desktop! xt
Chapter 1 The Color Desktop Publishing Process 1
Chapter 2 Choosing the Hardware Tools of the Color Publishing Trade 29
Chapter 3 Selecting Color Publishing Software 65
Chapter 4 Macintosh Standards and Formats for Color Publishing 97
Chapter 5 Scanning Photos and Illustrations for Color Publications 133
Chapter 6 Using Color to Design on the Macintosh Desktop 111
Chapter 7 Color Separation 199
Chapter 8 Correcting and Separating Color Scans on the Desktop 229
Chapter 9 Advanced Color Separation Topics 263
Color Section C-1
Chapter 10 Choosing and Working with a Service Bureau 289
Chapter 11 Choosing a Print Shop for Your Color DTP Project 327
Chapter 12 Printing-Procedures, Paper, Proofing, and Press Checks 347
Chapter 13 Connecting to Professional Prepress Systems 381
Chapter 14 Time-saving Tools and Money-saving Tips for Color
Desktop Publishing 395
Sources 409
Appendix A How to Use the Bound-in Disk 429
The Color Publisher's Glossary 441
Bibliography 461
Index 463
VII
PREFACE
ix
X COLOR PUBLISHING ON THE MACINTOSH
With Color Publishing on the Macintosh, we at Random House Electronic
Publishing are offering you the best information available, in a form that
brings you benefits not only at the first reading, but time and time again
as you use the supplied software and consult the book as a reference.
We offer the best answers from the most knowledgeable authors,
Sunny and Kim Baker. They've carefully translated their years of pioneer
ing experience into a thoughtful, thorough, and engrossing book, a book
designed to spare you all the time and money that newcomers spend
when they take their first steps into a developing technology.
First, read the book carefully and follow the easy and gradual paths to
successful color publishing; the extensive use of visuals will make new con
cepts crystal clear. As you go along, feel free to copy the checklists the
Bakers have created to help you remember all the little details at key points
in the process. Look at the helpful tips and sidebars that give you essential
cautions and additional information. Feeling lost as you discuss a project
with a printer or service bureau? The Color Publisher's Glossary offers a com
plete reference to the technical terms you'll confront. And the software sup
plied on the disk gives you a leg up with special Macintosh utilities and the
practical experience that comes with using them. As you work with the
Bakers at your side, always friendly and supportive, you'll thank them for
helping you avoid the potentially expensive pitfalls of the complex but
rewarding desktop color publishing experience.
What Kim and Sunny offer you is control over your work: You can trans
late your ideas into effective, hard-hitting color publications-directly, right
at your own Macintosh. But what else makes this book so different?
The answer lies not only in the invaluable content, but in Random
House Electronic Publishing's unique presentation. This is a readable
book, a book that not only contains the answers you need, but presents
them in an effective way, reflecting the expertise of the country's leading
reference publisher. Note the thoughtful use of a second color to high
light information and help you find the section you're searching for. Need
to find something fast? Check out the thorough index at the back. And
the book lies flat, so you can set it open by your computer at the page
you need. This is a book that invites you to read and refer.
Finally, this book was created by the very methods you'll read about,
by people who care about your future in this exciting arena. As fellow
pioneers in the world of desktop color publishing, we wish you the best
of luck. Read and enjoy.
- Michael Mellin
Publisher
Random House Electronic Publishing
