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About College Admissions Use of Social Media in Recruitment Marketing
The document is a literature review and strategic plan for Western Michigan University's Office of Admissions regarding their use of social media in recruitment marketing. It defines social media technology and discusses how the millennial generation expects constant communication through these channels from businesses and organizations, including higher education institutions. The literature review examines the use of popular social media sites like Facebook, Twitter, YouTube and blogs in college admissions. It finds that while institutions have embraced these tools to engage prospective students, not all uses are effective and strategic planning is needed. The strategic plan proposes goals and tactics for WMU admissions to better utilize social media in recruitment.
Detailed Information
| Author: | ['Adoree Ramos'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 25 |
| Language: | English |
| Format: | |
| Price: | FREE |
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