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Coca-Cola Campus Ambassadors 2017 COCA-COLA CAMPUS AMBASSADOR SCHOOLS UW WAZZU UI UM BSU UMN SUNY GENESEO SUNY BC ALBANY UMASS AMHERST ISU MSU SUNY PC BINGHAMTON UCONN UM SETON HALL NU UI UTOLEDO VU RU USF BYU ISU ND BGSU TU SCU CSU PU UIUC OSU WVU GU BSU MIZZOU CAL POLY IU UK MU LIBERTY LMU CSUB UNLV UK RU VA TECH USC WKU DUKE PU VANDY NC STATE CSULB UNCC UCLA UT ECU ASU USD CU UCSD OU UNA KSU OLE GA TECH ASU USC TTU MISS UAB AUCUGA KEY UA UNT GSU UTD MSU AU GSU GSU SMU UTEP SUBR USM 2016-2017 SCHOOLS LSU TXST TXSU ULL XULA FSU NEW SCHOOLS FOR 2017 UH UH UCF UT TULANE FIT USF FAU UM Building Brand Love Objectives Our primary objectives for the Coca-Cola Campus Ambassador program: • Build brand love across targeted Coca-Cola colleges • Hire effective and influential ambassadors for the program • Create tools and incentives to motivate ambassadors and increase program participation • Create content and leverage social influence of Campus Ambassadors • Increase Coca-Cola sales on campuses • Deepen our relationship with University Officials • Perform research and collect data on college students’ perceptions, behaviors and habits Recruitment How do we source and select the right students for the job? NOT COCA-COLA CAMPUS AMBASSADORS ACTUAL COCA-COLA CAMPUS AMBASSADORS Kickoff Summer Training Coca-Cola hosted a three day training seminar at Coca-Cola headquarters for the campus ambassadors. •  Presentations from core members of Campus Ambassador team and brand teams from Coca-Cola to educate ambassadors on program and products •  Networking, socializing and group brainstorming helped create community and camaraderie for ambassadors to work together •  Ambassadors received training on tools, techniques and best practices to set them up for success

Description:

Presentations from core members of Campus. Ambassador team and brand teams from Coca-Cola to educate ambassadors on program and products. • Networking, socializing and group brainstorming helped create community and camaraderie for ambassadors to work together. • Ambassadors

Coca-Cola Campus Ambassadors PDF

31 Pages·2017·2.23 MB·English

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by Unknow| 2017| 31 pages| 2.23| English

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About Coca-Cola Campus Ambassadors

Presentations from core members of Campus. Ambassador team and brand teams from Coca-Cola to educate ambassadors on program and products. • Networking, socializing and group brainstorming helped create community and camaraderie for ambassadors to work together. • Ambassadors

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Author:	Unknown
Publication Year:	2017
Pages:	31
Language:	English
File Size:	2.23
Format:	PDF
Price:	FREE

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