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Download Co Branding (Macmillan Business) by Tom Blackett in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Co Branding (Macmillan Business)
The strategic management and development of brands continues to grow in importance for most businesses and the 1990s have seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This book explores the area.
Detailed Information
| Author: | Tom Blackett |
|---|---|
| Publication Year: | 1999 |
| ISBN: | 9780333760895 |
| Pages: | 161 |
| Language: | English |
| File Size: | 1.204 |
| Format: | |
| Price: | FREE |
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