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About CMIS 549 - Fall 2019: A. Midterm Exam Description
The midterm exam will cover content from 4 areas: 1) marketing funnel, digital landscape, and holidays, 2) creative direction, budgets, and digital strategies, 3) programmatic and paid social media, and 4) earned media and PR. It will include multiple choice, true/false, and short answer questions. Students should review the textbook, lecture slides, and understand key concepts like the marketing funnel model, creative strategies, budgeting, and social media formats and targeting. The exam aims to assess if students can demonstrate skills like creating digital plans, monitoring performance, and qualifying influencers by the end of the course.
Detailed Information
| Author: | ['eva'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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