Cisco Confidential 1 © 2014 Cisco and/or its affiliates. All rights

96 Pages·2014·23.57 MB·English

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cisco Connected
Mobile Experiences

(CMX)
Simone Arena
Technical Marketing Engineer, EISG
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What customers are asking for?… ..DATA ANALYTICS
Enhance Customer Service and Loyalty
Drive Incremental Services and Sales
Identify Operational Bottlenecks
Provide Venue Wayfinding
Drive Interactive Experiences
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Network and IT role is evolving…
After
Before
Business Platform

NETWORK ROLE Utility
B USINESS Automated, Real-Time
Manual, Periodic
INTELLIGENCE
CUSTOMER Face-to-Face, Print,
ENGAGEMENT Media Advertising Mobile Devices,
Digital, Context-Aware
The Network is a Strategic Asset
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Create Connected Experiences with Cisco’s CMX
Detect Connect Engage
Guest Presence Guest Access Guest Experience
•  Presence detection •  Easy Wi-Fi login, custom or social •  Location-based push notifications
•  Auto-launch apps •  Zone-based, custom splash pages •  App-based mobile engagement
Analytics
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Deployment Models: On-Premises/Private Cloud and
Public Cloud Managed
Optimized for Optimized for
Ease of Management Flexibility and Control
On-Premises/Private
Public Cloud
Presence and Presence and Cloud Managed
Managed
Location Location
Detect
CMX for Facebook CMX for FB Wi-Fi
Wi-Fi CMX Connect
Connect
API-Enabled API-Enabled
Experience Experience EMSP
Engage
Presence
Turnkey Installation Location Analytics High-Density and
and Management Analytics Advanced Use Cases
Analytics
Align Wi-Fi Location Infrastructure to CUSTOMER’S Operating Model
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How On-Premises/Private Cloud CMX Works
Built on Cisco Unified Access
Access Points
Controller
MSE
(Virtual/Physical)
(Virtual/Physical)
Depending on Application
Layer
probes
Map information s
c
tia
yt
alDa
Location Data (APIs) n
A
Prime
Application Data
Mobile Application Server
Analytics UI
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Cisco Mobility Services Engine
Cisco® Mobility Services Engine
Supports base Location, CMX, and wIPS
Virtual Physical
Cisco MSE Virtual Appliance Cisco 3355 MSE tracks
or
tracks up to 50,000 devices up to 25,000 devices
Provides representational state transfer (REST) APIs for location-enabled
application development
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Cisco CMX Partner Ecosystem
Americas EMEAR APJC
Global Network of App Developer Partners
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Cisco Private MSP Cloud
Reference Architecture
MSP Data Centre
Virtual WLC Virtual ISE Virtual MSE
vWLC-1 vWLC-2 vWLC-N vISE-1 vISE-N vMSE-1 vMSE-2 vMSE-N
Cisco Prime
•  Services include:
•  Virtual WLAN Controller per customer
•  vMSE per Customer
Internet
Customer-1 •  vISE per customer
•  Secure Wi-Fi, Guest, and Multimedia
•  Advantages:
Customer-N •  Network separation between customers
•  Specific Management for each customer
•  Scalable DC architecture leveraging Cisco
Aironet AP UCS
FlexConnect
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