Table Of ContentChinese for Business and
Professionals in the Workplace
T his volume presents a series of the most up-to-date studies on Chinese for
Specific Purposes (CSP), an area that has been underrepresented in Language
for Specific Purposes (LSP). Drawing from the insights and trends in mainstream
theoretical and methodological LSP research, chapters in this volume explore
novelties that CSP has developed to prepare Chinese for professional learners for
the global economy. These encompass:
• needs analysis of less-surveyed high school Business Chinese or CSP academic
writing classes
• developments on internationally oriented engineering and internship programs
in China
• innovations in Chinese for business or legal materials development and review
on textbook pragmatics
• studies on language arts and Chinese language use in specific or business
settings
• technology-driven, project-based learning – or discipline-specific curriculum
design.
R obustly supported by studies and analysis on the global scale, this volume
comprises contributions by professionals from universities across Asia and the
United States, each with decades of expertise in LSP. These chapters offer critical
insights necessary to help LSP researchers and educators rethink curricula and
develop new initiatives for LSP. They may also serve as transferable operations
that enhance the practice of LSP as a crucial component of second language
education.
H aidan Wang is Associate Professor at the University of Hawai‘i at Mānoa,
Hawai‘i, USA.
C hristine Uber Grosse is Professor Emeritus of Modern Languages, Thunderbird
School of Global Management, Arizona State University, USA.
“Chinese for Business and Professionals in the Workplace: Reaching Across Dis-
ciplines . . . finally, finally we see a well-crafted academic approach that responds
to one of our greatest needs in language learning: the acquisition of language
for professional purposes. There is no question that Chinese language learning
presents unique challenges. This collection not only brings together those most
expert in Chinese language learning, but each of the topics responds to these chal-
lenges with practical advice, sound academic knowledge, and level-appropriate
examples. This comprehensive compilation will serve as a crucial foundation in
the pedagogy of Chinese for Business for years to come.”
Orlando R. Kelm, Director, Portuguese Flagship,
University of Texas at Austin , USA
“With contributions of scholars active in the research and practices of Chinese
for Specific Purpose (CSP), the editors provided an excellent and a well-rounded
body of CSP scholarship both from theoretical as well as pedagogical perspec-
tives. Scholars, practitioners and business executives would greatly benefit from
learning about the scope of research, instructional innovations and how learn-
ers’ language skills transform into their professional success. In addition, this is
a timely contribution to language learning models with service and experiential
learning components.”
Wei Hong, Senior Associate Dean and Professor of
Chinese and Linguistics, Purdue University, USA
“I am very pleased to see how this text approaches the Needs Analysis (NA) in
such a detailed and comprehensive manner. The NA has finally found a great
home.”
John J. Staczek, Emeritus Professor,
The Arizona State University, USA
Chinese for Business
and Professionals in the
Workplace
Reaching across Disciplines
Edited by Haidan Wang
and Christine Uber Grosse
Cover image: Getty Images
First published 2023
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© 2023 selection and editorial matter, Haidan Wang and Christine Uber
Grosse; individual chapters, the contributors
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Contents
List of contributors viii
Introduction: preparing learners for the workplace: Chinese
for business and professionals 1
HAIDAN WANG AND CHRISTINE UBER GROSSE
PART I
Overview and rationale 9
1 Insights and innovation from languages for specific purposes 11
CHRISTINE UBER GROSSE
2 Why should we seriously consider teaching Chinese for specific
purposes? 25
JAMES DEAN BROWN
PART II
Learning needs, curriculum design, and course development 37
3 Course design of Business Chinese in Marketing – teaching the
case of Chun Shui Tang 39
HSIN-HSIN CINDY LEE AND LI-YU CHEN
4 A Business Chinese program with an internship component: an
application of goal-setting theory 61
ZHONGQI SHI, QIAOSI YUAN, AND SHUAI LI
5 The Chinese International Engineering Program: history,
development, and curriculum refinement 73
SIGRID BERKA AND YU (JOYCE) WU
vi Contents
6 Needs analysis of Business Chinese course for a high school
dual enrollment program 91
LI XIANG
7 Needs analysis for CSP writing curriculum design 107
YING LIU
PART III
Transformative approaches to B usiness Chinese 125
8 Comprehensive analysis of pragmatic information in Business
Chinese conversational textbooks 127
HAIDAN WANG
9 Using WeChat in a Business Chinese class 145
LIU LI
10 Becoming professionals: ecological role-play 162
ROBIN CASELLI, JIN DONG, JAMES NOKES, MICHAELA NUESSER,
JOSEPH RITCH, SHUAI TANG, AND DONGPING ZHENG
11 New directions in Business Chinese instructional materials
development 182
JANE KUO
12 A study of psychomotor learning modules for Business Chinese
speaking fluency and accuracy 194
CHIN-CHIN TSENG AND MAN FONG LAM
13 Business Chinese from the learner’s perspective 209
ROBERT GROSSE
PART IV
Other perspectives on Chinese for specific purposes 221
14 Language arts and Chinese for specific purposes 223
CHU-REN HUANG AND YANLIN LI
15 Workplace simulations: test-driving life in professional contexts 238
NAIYI XIE FINCHAM, JULIO C. RODRIGUEZ, AND STEPHEN L. TSCHUDI
Contents vii
16 A case study in conceptualizing, drafting, and implementing
course materials for Chinese for Legal Purposes: the C hina
Law Reader 256
LAWRENCE C. FOSTER
17 Discipline-specific Chinese language teaching in higher
education: a case study in Hong Kong 270
WAI-MUN LEUNG
1 8 A study of the languages used on official websites
of international economic and business organizations 285
LI ZHANG AND FANGFANG LIANG
1 9 Incorporating Project-Based Language Learning into
Chinese language training for specific purposes 298
SONG JIANG
Index 314
Contributors
Sigrid Berka is Professor of German and Executive Director of the International
Engineering Program at the University of Rhode Island. She is Co-Editor of
the Journal of International Engineering Education and organizes the A nnual
Colloquium on International Engineering Education . She published on Inter-
cultural Competence Development, Study Abroad and German Literature.
James Dean (“JD”) Brown is Professor Emeritus in the Department of Second
Language Studies at the University of Hawai‘i at Mānoa. He has spoken and
taught courses in places ranging from Albuquerque to Zagreb and has pub-
lished numerous articles and books on language testing, curriculum design,
research methods, and connected speech.
Robin Caselli is a PhD student at the University of Hawai‘i at Mānoa’s Second
Language Studies Department and received her MA from the same program
in 2019. Her research interests include ecolinguistics, technology-integrated
language learning, project-based language learning, self-regulated language
learning, and materials design for adult language learners with ADHD.
Li-Yu Chen is a Professor of Chinese as a Second Language at National Taiwan
Normal University. She has been publishing extensively in teaching and learn-
ing Chinese for Specific Purposes. Dr. Chen is the corresponding author of
Chapter 3 and can be reached via email: [email protected].
Jin Dong is a PhD candidate in the Department of East Asian Languages and Lit-
eratures at the University of Hawai‘i at Mā noa. She received her Master degree
in Second Language Acquisition from Beijing Language and Culture Univer-
sity. Her research interests include (trans)languaging, distributed language,
ecolinguistics, virtual world/reality, and game-assisted language learning.
Naiyi Xie Fincham (PhD, Michigan State University) is Assistant Faculty Spe-
cialist at the Center for Language & Technology at the University of Hawai‘i at
Mānoa. Her works primarily focus on task-based language teaching in online
and blended language courses, design of multimodal language learning envi-
ronments, and project-based language learning.
Lawrence Foster ’s career began as a Chinese language professor. He then went
on to practice law in Hawai’i in the 1980s. Later, he returned to academia as a
Contributors ix
law professor for over 30 years. Along the way, he practiced and taught law in
China for a few years.
Christine Uber Grosse is Professor Emeritus at Thunderbird School of Global
Management, Arizona State University. She has written extensively on business
languages, cultural literacy, and macro trends in language curriculum design.
Recently she published The Global Manager’s Guide to Cultural Literacy. Her
current research interest is AI and the future of global business communication.
Robert Grosse is Professor of International Business at Thunderbird School of
Global Management, Arizona State University. Professor Grosse is a leading
author on international business and business in emerging markets. He co-edited
the Oxford Handbook on Management in Emerging Markets (Oxford, 2019).
He was President of the Academy of International Business during 2012–14.
Chu-Ren Huang (PhD Cornell, Honorary Doctorate Aix-Marseille) is Chair Pro-
fessor at The Hong Kong Polytechnic University. He is fascinated by what
language can tell us about human cognition and our collective reactions to
natural and social environments. He applies his expertise in Chinese linguis-
tics, corpus linguistics, language technology, and ontology to explore language
and knowledge as complex systems.
Song Jiang is Associate Professor and the Director of the Chinese Language Flag-
ship Center at the Department of East Asian Languages and Literatures, Uni-
versity of Hawaiʻi at Mānoa. His research interests lie in Chinese linguistics,
lexical semantics, cognitive linguistics, pedagogy, and technology in language
teaching. He is the author of a monograph and around 20 research papers.
Jane Kuo is the former Director of the Chinese language program at the Univer-
sity of California, San Diego, and Professor Emeritus of Thunderbird School
of Global Management, Arizona State University. Kuo is widely recognized
as a pioneer in Business Chinese instruction and has authored many Business
Chinese textbooks.
Man Fong Lam is Assistant Professor of the School of Education and Languages
at Hong Kong Metropolitan University. She received her PhD in Linguistics at
Hong Kong University of Science and Technology. Her training is in phonetics
and Chinese dialectology. Recent research focuses on Chinese language educa-
tion and second language acquisition.
Hsin-Hsin Cindy Lee is Associate Professor in the Department of International
Business at National Taipei University of Business and specializes in applied
language studies, intercultural communication, and business communications.
Dr. Lee is also an author and a host of several textbooks and television pro-
grams for language learning. (Email: [email protected])
Wai-Mun Leung is Associate Professor in the Department of Chinese and Bilin-
gual Studies at The Hong Kong Polytechnic University. Her research centers on
Chinese language education, sociolinguistics and Cantonese studies, recently
focusing on the teaching of Chinese to non-Chinese speaking students. She
