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About Cheap Modernism: Expanding Markets, Publishers’ Series and the Avant-Garde (Edinburgh Critical Studies in Modernist Culture)
The first sustained account of cheap series of reprints that transformed literary modernism from a little-read movement into a mainstream phenomenon We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers’ Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience – thus transforming a little-read and “highbrow and ” movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from and “high and ” to and “low and “) but also spatial – since publisher’s series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language – a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit. Key Features
Detailed Information
| Author: | Lise Jaillant |
|---|---|
| Publication Year: | 2017 |
| ISBN: | 9781474417242 |
| Pages: | 188 |
| Language: | English |
| File Size: | 3.1 |
| Format: | |
| Price: | FREE |
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