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About Chapter 1 Summary Mass Communication Theory
1. The chapter discusses different definitions and types of mass communication theory, including postpositivist theory which uses empirical observation, cultural theory which seeks to understand cultures, and critical theory which aims to transform dominant social orders. 2. Mass communication involves a source using a technology as a medium to communicate with a large audience, while interpersonal communication is between two or a few people face-to-face. 3. Applying the scientific method is challenging when studying human behavior due to issues such as the complexity of human behavior and the fact that humans have goals and are self-reflexive.
Detailed Information
| Author: | ['Anamta Khan'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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